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What Successful People Ask

What Successful People Ask. if we don’t find out people’s opinions in advance, we’re guaranteed to find out afterwards; and by then we’ve spent our own and other people’s money.

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What Successful People Ask

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  1. What SuccessfulPeople Ask

  2. if we don’t find out people’s opinions in advance, we’re guaranteed to find out afterwards; and by then we’ve spent our own and other people’s money

  3. Take all initial criticisms and rephrase them as positive suggestions >> much easier to creatively build up an idea >> backed up by solid support • You have to put the right questions to the right people in the right way

  4. Market research, can give you a competitive edge >> the majority of software developers still rush out

  5. Before you even think of investing any serious money or time, you need to be able to answer the following: • Is there a demand for this software? • What features do users want? • How many want them? • What do they expect to pay? • What’s the state of competition? • Where do people expect to buy it?

  6. Who to Ask Who exactly are “the right people?”

  7. How Many People Must You Survey? • The only way to be sure you are asking the right people is to ask a larger sample.

  8. The Ethics • Don’t try to influence your respondent’s opinion. • Don’t sell. • Don’t build canvassing lists to target sell from. • Don’t gather information to which you have no right.

  9. Framing the Questionnaire • How you phrase a question is crucial • What Might You Charge?

  10. Sales Potential • Asking, “Would you buy the product as described?” might make the research company feel that they have done something to answer their client’s question • “How much better is what has just been described than what is available at present?” • “What additional benefits would be needed to interest you in purchasing a program of this kind?” • “How much money would a program like this have to save your company in its first 18 months for you to strongly advocate its purchase?”

  11. Competition • Why not ask the market researcher group about potential competition? • cast your net wide by asking: Are you aware of any similar products? If there is a clear known leader, add “other than X?”

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