Agent as mediators in electronic commerce
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Agent as Mediators in Electronic Commerce. 96300-230 Bokyong Yun. Introduction. Software agents : delegate a task Feature : personalized continuously running semi-autonomous so 시간 비용 절약,성향 표현 용이, 적은 위험부담 with AeEC Roles and Technologies. Roles of AmEC.

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Agent as mediators in electronic commerce

Agent as Mediators in Electronic Commerce

96300-230 Bokyong Yun


Introduction
Introduction

  • Software agents : delegate a task

  • Feature : personalized continuously running semi-autonomous

  • so 시간 비용 절약,성향 표현 용이, 적은 위험부담 with AeEC

  • Roles and Technologies


Roles of amec
Roles of AmEC

  • Consumer Buying Behavior(CBB)

  • but the limit : retail broad issue in EC

  • let’s explore roles in context of CBB


Product brokering
Product Brokering

  • what to buy

  • PersonaLogic : filter out unwanted Constraint Satisfaction Problem(CSP)

  • Firefly : recommend .. “nearest neighbor” Automated Collaborative Filtering(ACF)


Merchant brokering
Merchant Brokering

  • BargainFinder : first price comparison ...merchant blocking price

  • Jango : not centralized, Jango-augmented browser .. only price , consumer-biased

  • Kasbah : multiagent for 구매자간 create agent who want to sell or buy


Negotiation
Negotiation

  • Determine price or other terms

  • real world : 시간과 지역적 문제 but…

  • AuctionBot : API, 완전자동화된경매

  • Kasbah : agent matching , 단순 전략

  • Tete-a-Tete : 여러가지 조건 ,evaluation constraint in PB,MB


Technologies
Technologies

  • From AI

  • Recommender systems

  • User Interface Approaches

  • Negotiation Mechanisms

  • Infrastructure,Languages,Protocols


Recommender systems
Recommender systems

  • Context based filtering : “wrapper” BragainFinder , Jango

  • Collaborative filtering : 제품정보X, 평가 Firefly

  • Constraint based filtering (CSP) : formalized(var, domain, constraint) hard/soft Tete-a-Tete


User interface aprroaches
User Interface Aprroaches

  • Shopping experience is diverse

  • shopper intend & knowledge

  • positive feedback & 친밀도

  • 신뢰성 : visible 한 단순한 것에..


Negotiation mechanisms
Negotiation Mechanisms

  • Protocols : rule (“mine!!”)

  • given protocols : strategies to maximize

  • protocols design : 전체 시스템에 큰 영향

  • distribute neg. : largest pie ,0-sum, 단일자원,한쪽 만 이득

  • integrative neg. : enlarge available pie 양쪽 모두 이득


Infrastructure languages protocols
Infrastructure,Languages,Protocols

  • Mix all? … so hard yet

  • from “wrapper” tech : language ... XML

  • so many protocols & language > standards

  • platform standards


Amec at mit media lab
AmEC at MIT Media Lab

  • Knowledge Brokering & Expert Finder

  • create agent to seek expertise

  • just in time consulting

  • rare disease


Shopping on run
Shopping on Run

  • Walking near a bookstore

  • driving down a highway

  • an expert is nearby

  • 장소에 맞는 즉각적인 brokering

  • needs equipment and infrastructure


Conclusion future direcions
Conclusion & Future Direcions

  • 1st gen : c-to-c market 형성

  • 2nd gen

  • 불명확 문맥, 개인 성향, 복잡성, 환경 변화등 해결

  • 더 중요한 것은 standards for good, service. Profile, payment mech. , inter-business form

  • 3rd : 전자상거래로 가상과 현실 company의 완벽한 효율성


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