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Agent as Mediators in Electronic Commerce

Agent as Mediators in Electronic Commerce. 96300-230 Bokyong Yun. Introduction. Software agents : delegate a task Feature : personalized continuously running semi-autonomous so 시간 비용 절약,성향 표현 용이, 적은 위험부담 with AeEC Roles and Technologies. Roles of AmEC.

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Agent as Mediators in Electronic Commerce

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  1. Agent as Mediators in Electronic Commerce 96300-230 Bokyong Yun

  2. Introduction • Software agents : delegate a task • Feature : personalized continuously running semi-autonomous • so 시간 비용 절약,성향 표현 용이, 적은 위험부담 with AeEC • Roles and Technologies

  3. Roles of AmEC • Consumer Buying Behavior(CBB) • but the limit : retail broad issue in EC • let’s explore roles in context of CBB

  4. Product Brokering • what to buy • PersonaLogic : filter out unwanted Constraint Satisfaction Problem(CSP) • Firefly : recommend .. “nearest neighbor” Automated Collaborative Filtering(ACF)

  5. Merchant Brokering • BargainFinder : first price comparison ...merchant blocking price • Jango : not centralized, Jango-augmented browser .. only price , consumer-biased • Kasbah : multiagent for 구매자간 create agent who want to sell or buy

  6. Negotiation • Determine price or other terms • real world : 시간과 지역적 문제 but… • AuctionBot : API, 완전자동화된경매 • Kasbah : agent matching , 단순 전략 • Tete-a-Tete : 여러가지 조건 ,evaluation constraint in PB,MB

  7. Technologies • From AI • Recommender systems • User Interface Approaches • Negotiation Mechanisms • Infrastructure,Languages,Protocols

  8. Recommender systems • Context based filtering : “wrapper” BragainFinder , Jango • Collaborative filtering : 제품정보X, 평가 Firefly • Constraint based filtering (CSP) : formalized(var, domain, constraint) hard/soft Tete-a-Tete

  9. User Interface Aprroaches • Shopping experience is diverse • shopper intend & knowledge • positive feedback & 친밀도 • 신뢰성 : visible 한 단순한 것에..

  10. Negotiation Mechanisms • Protocols : rule (“mine!!”) • given protocols : strategies to maximize • protocols design : 전체 시스템에 큰 영향 • distribute neg. : largest pie ,0-sum, 단일자원,한쪽 만 이득 • integrative neg. : enlarge available pie 양쪽 모두 이득

  11. Infrastructure,Languages,Protocols • Mix all? … so hard yet • from “wrapper” tech : language ... XML • so many protocols & language > standards • platform standards

  12. AmEC at MIT Media Lab • Knowledge Brokering & Expert Finder • create agent to seek expertise • just in time consulting • rare disease

  13. Shopping on Run • Walking near a bookstore • driving down a highway • an expert is nearby • 장소에 맞는 즉각적인 brokering • needs equipment and infrastructure

  14. Conclusion & Future Direcions • 1st gen : c-to-c market 형성 • 2nd gen • 불명확 문맥, 개인 성향, 복잡성, 환경 변화등 해결 • 더 중요한 것은 standards for good, service. Profile, payment mech. , inter-business form • 3rd : 전자상거래로 가상과 현실 company의 완벽한 효율성

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