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Generating New Sources of Revenue A Guide to Nonprofit Enterprise

Generating New Sources of Revenue A Guide to Nonprofit Enterprise. Introduction. 10 years experience in social enterprises Founder/Director of SERVE Enterprises Doctor of Management degree Social enterprise research Assistant Professor of Business

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Generating New Sources of Revenue A Guide to Nonprofit Enterprise

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  1. Generating New Sources of RevenueA Guide to Nonprofit Enterprise

  2. Introduction • 10 years experience in social enterprises • Founder/Director of SERVE Enterprises • Doctor of Management degree • Social enterprise research • Assistant Professor of Business • Founder/Principal of Rendall & Associates

  3. Overview 1. Definition 2. Driving Forces 3. Benefits 4. Risks 5. Myths 6. Practical Strategies 7. Success Factors 8. Next Steps

  4. 1. Definition A social enterprise is a nonprofit organization that generates earned income to support its social purpose

  5. 1. Definition Earned income is revenue that is received in exchange for products or services does NOT include grants or donations

  6. Social Enterprise Purpose & Profit Nonprofit Purpose Business Profit [---------------------|---------------------] Enterprise Continuum

  7. Growing Girls Children’s TV Cookies Licensing Education Publishing Examples Employment Thrift Stores

  8. 2. Driving Forces • decreased government funding • stagnant individual giving • restricted corporate donations • new social problems • more nonprofits • increased competition • public scandals

  9. 3. Benefits • increased income • greater social impact • improved sustainability • financial independence • enlarged organizational capacity • increased visibility

  10. 4. Risks • loss of social purpose • reduced donations • financial losses • internal/external conflict • negative publicity

  11. 5. Myths • nonprofit = no profit • loss of tax exemption • reliance on donations

  12. 6. Practical Strategies • fees for services • licensing • related business enterprises • consulting • strategic alliances

  13. ZOOP!

  14. 7. Success Factors • business planning • leadership • mission-related enterprise • financing

  15. 8. Next Steps • educate board members & staff • clarify mission • refine & research ideas • develop business plan • explore social enterprise resources • attend social enterprise conference • join social enterprise alliance • sign-up for npEnterprise listserv

  16. Rendall & AssociatesDavid Rendall (919) 222-6295 dave@drendall.com www.drendall.com

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