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John runne

John Runne

Material in this seminar is for reference purposes only. This seminar is sold with the understanding that neither any of the authors nor the publisher are engaged in rendering legal, accounting, investment, medical or any other professional service directly through this seminar. Neither the publisher nor the authors assume any liability for any errors or omissions, or for how this seminar or its contents are used or interpreted, or for any consequences resulting directly or indirectly from the use of this seminar. For legal, financial, medical, strategic or any other type of advice, please personally consult the appropriate professional.

The Art of Persuasion Every CEO Must Know


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Persuasionis the execution of social influence and itshistorydatesback to the ancientGreeks. Aristotleisknown for histhoughts on manydisciplinesincludingpersuasionwhich he characterized as possessingEthos (credibility), Pathos (emotions) and Logos (logic).

Chameleon

Art

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Persuasionis a mutabletool. Whenbeingpersuasive, a CEO mustdelivermessagingsoitresonates with eachuniqueaudience- allwhilekeepingcorporategoals in mind. The use of persuasionis not cunning but ratheranadaptation to the perceivedneeds of eachgroupbeingaddressed.

Persuasion is an art form. It takes skill to affect the opinions and behaviors of others. There are many theories regarding the best ways to be persuasive and influence others. What are the most crucial points to remember? Don’t push too hard. Be sincere. Evaluate your audience. Know when to say when.

Overview

History


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1

Know Your Audience

Become acquainted with the general beliefs of your audience. Be aware of potential preconceived notions.

2

Be Patient and Maintain a Friendly Disposition

Pushing too hard can result in negative responses. Persuasion takes time.

3

Have Your Facts Together

Anticipate the audience’s questions and your responses. If possible, gather early adopters of your theory as endorsement of your persuasive argument.

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FocalPoints


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A

Strategy

Understand the prevailing sentiment of your audience

B

Strategy

Have a line of sight on voting patterns- what are they thinking?

C

Strategy

Have early sign-ups with members of the group

D

Strategy

Know how they like to be approached

E

Strategy

Show the audience the benefits of seeing things your way

Know Your Audience

Tailor your messages to suit your audience’s expertise and preferences.

1

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The Target of YourPersuasion


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It Could Take A While


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A

Strategy

Stay calm amidst initial rebuttals

B

Strategy

Know it could take several sessions to win the majority over

C

Strategy

Get open agreement in front of the entire group

D

Strategy

Seriously consider strong opposition

E

Strategy

Take time to build a “backdoor” coalition

Be Patient and Maintain

a Friendly Disposition

Patience is a virtue not many possess. Display patience and win respect.

2

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Patience is a Virtue


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A

Strategy

Have answers to the smallest details ready to share

B

Strategy

C

Strategy

Provide sound and supported proof of the plan(s)

D

Strategy

What’s in it for the audience?

E

Strategy

Be open – it creates an atmosphere where change can be embraced

Have Your Facts

Together

In order to persuade, you must be perceived as confident and fully

knowledgeable about your topic(s)

3

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Just the Facts, Ma’am

Be willing to listen to others’ views


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1

Know Your Audience

Know the audience’s demographics

Get into their mindset

Be intereste. Be honest. Be trustworthy.

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Win ThemOver


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2

Be Patient and Maintain A Friendly Mindset

Take your time. There’s a good chance there will be several steps involved in persuading a group

Any change in mood or approach will be harmful

Know what the audience wants.

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Think Marathon Instead of Sprint


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3

Have Your Facts Together

Know every detail important to your audience

Double check your fact finding

Keep an open mind; consider strong opposition

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Maybe I MissedSomething?


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Know Your Audience

Be Patient

Have Your Facts Together

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What does your audience like; what does it want? It’s easier to persuade when you know.

Openness, being willing to listen and positive body language will help persuade your audience

Don’t get undone by a factual dispute. Know what you are talking about.

Conclusions


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The Art of Persuasion Every CEO Must Know

Persuasion Success

Keep it behind closed doors!


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Did It All Begin Here?


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+

[email protected]

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www.bzadvice.com

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linkedin.com/

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Contact the Speaker

303-674-1000


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