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Mississippi Creative Economy Summit Mississippi Development Authority Tourism Division

Mississippi Creative Economy Summit Mississippi Development Authority Tourism Division. August 10, 2011 Jackson, MS.

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Mississippi Creative Economy Summit Mississippi Development Authority Tourism Division

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  1. Mississippi Creative Economy SummitMississippi Development Authority Tourism Division August 10, 2011 Jackson, MS

  2. Mississippi Development AuthorityTourism DivisionMississippi has a wealth of creative talents and many opportunities for creative industries.  These can be a very positive force in an economy and particularly through collaborative tourism initiatives throughout the entire state.  Tourism will both support and benefit from the Creative Economy.

  3. MDA Tourism Goals *Increase annual visitation and visitor spending in Mississippi * Strengthen the Mississippi Brand * Foster development of new tourism product and tourism partnerships * Develop and execute collaborative statewide marketing programs * Educate communities, elected officials and key opinion leaders on the economic importance of tourism and film production * Advance the use of technology in marketing Mississippi Tourism * Expand hospitality, film and creative economy workforce * Support tourism industry hospitality training and customer initiatives

  4. Mississippi Travel and TourismFY11 Projected Key IndicatorsTravel and Tourism Visitor Expenditures$5.8 BillionTravel and Tourism General Fund Revenues $370 Million80,000 Direct Travel and Tourism JobsAnnual Payroll for Travel and Tourism Direct Jobs $1.72 Billion

  5. Mississippi Development AuthorityTourism DivisionPrograms * Meetings and Conventions / Golf Marketing * International Media and Travel Trade * Domestic Travel Trade * Outdoor and Sports Marketing * Music Trails * Financial Services / Grants / Research * Film * Cultural Heritage * Communication and Advertising * Web Internet Marketing * Welcome Centers and Visitor Services

  6. Tourism Development ResourcesMississippi Tourism Websitehttp://www.visitmississippi.orgTourism Industry Partners Pagehttp://www.visitmississippi.org/branding-styles.aspx *MDA Tourism Contacts List*MDA Travel and Tourism Annual Economic Contribution Report*Grants / Financial Services ResourcesTourism Rebate GuidelinesTourism Rebate ApplicationMississippi Tourism Resource and Funding Link

  7. 5 TIPS Growing Your Creative Economy Through Tourism* View your offerings as a visitor / consumer.* Educate community and community leaders on your offerings and the value to the area.* Package your offering with others in your community(Bring it all together for the experience).* Work and market regionally (look beyond city/county lines).* Utilize your Local and State Tourism Offices.

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