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KBIA Sports Extra: Final Analysis

KBIA Sports Extra: Final Analysis. Ross Taylor, JJ Stankevitz Presented Dec. 13, 2010. Philosophies. “Be there.” “Complement and Conquer vs. Compete and Collapse.” “Content, Not Noise.”. Content. Highlights ( football , basketball ) Video-supplemented stories ( football , basketball )

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KBIA Sports Extra: Final Analysis

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  1. KBIA Sports Extra:Final Analysis Ross Taylor, JJ Stankevitz Presented Dec. 13, 2010

  2. Philosophies “Be there.” “Complement and Conquer vs. Compete and Collapse.” “Content, Not Noise.”

  3. Content Highlights (football, basketball) Video-supplemented stories (football, basketball) Notebooks (volleyball, basketball) Editor chats (football, basketball) Photo galleries (football, basketball) Immediate video (football, basketball) Podcasts

  4. Points of interest AP Style Enterprise. Enterprise. Enterprise. SEO, permalinking, tagging Future affiliation

  5. Metrics

  6. Metrics--KBIA Sports Extra Wordpress

  7. Metrics--KBIA Sports Extra Vimeo

  8. Search terms

  9. Top pages

  10. Referring domains

  11. Improvement opportunities

  12. Social media presence • Twitter • Facebook

  13. Equipment • Sony video camera (batteries & charger) • Flip camera • Tripod • Nikon still camera (batter • Telephoto lens

  14. Videos • Quality • Timeliness

  15. Questions & Comments

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