Social media 101
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Social Media 101. SAHAR CONSULTING www.saharconsulting.com. Social Media 101. Little History. A conversation is going on in an executives’ meeting: We can’t allow the employees to do this We will loose control of our brand Employees will take time from their work

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Social Media 101

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Social media 101

Social Media 101

SAHAR CONSULTING

www.saharconsulting.com


Social media 1011

Social Media 101

SAHAR CONSULTING


Little history

Little History

A conversation is going on in an executives’ meeting:

  • We can’t allow the employees to do this

  • We will loose control of our brand

  • Employees will take time from their work

  • Legal implications of the FDIC regulating communications- Legal liability

    What are they talking about?

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Is it

Is it ?

  • Facebook?

  • Blogging?

  • Twitter?

  • Linkedin?

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Social media 101

?

WRONG

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Answer

Answer

  • It was a 1997 conversation is about

    “Using Emails”

  • Nowadays we are totally dependent on Emails that made faxes and writing memos almost obsolete, Social media is currently is decreasing our dependency on Emails.

  • Emails were considered a fad, waste of time, only for college students then, exactly like social media is considered now

  • Email is a social application a way to distribute scams &pornography, but we learned to sift through it- sounds familiar about Social Media?

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Outbound vs inbound

Outbound VS Inbound?

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What is inbound marketing

What is Inbound Marketing

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Rethinking marketing

Rethinking Marketing


What is social media

What is Social Media

  • Social Media is about 2-way conversations to facilitate continuing dialogue & communications with intended audience.

  • Social Media includes: Search Engines, Social Networks, blogs, Vblogs, micro-blogs, message boards, IM, webcasts, Email, podcasts that allows community interaction using web 2.0

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Social networks

Social Networks

  • Social Networks are Online meeting places that allows consumers, influencers to create, share, interact with& build content

  • Examples: Flickr, Youtube, Linkedin, Facebook, Twitter, Amazon, Technorati, Wikipedia, Digg, newsvine

  • Social Networking is like a live Cocktail Party with no constraint of time or place

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Statistics from compete com

Statistics from Compete.com

  • 22% would read or write a product review online or in a blog

  • 39% subscribe to an RSS feed

  • 45% visit social networks to find out about product sales or discounts, also 45% have started their own blogs & 73% of active online users read a blog

  • 47% will go to social networks to download a free gift or coupons

  • 55% upload photos online

  • 57% joined Social Networks

  • 83% watched videos online

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Why should you care

Why should you care?

Conversations Groups Communities

Are taking place right now online either we like it or not. Not getting involved is like burying our head in the sand, and can cause irreparable damage to our brands

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Social media landscape

Social Media Landscape

It is very noisy

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Social media landscape1

Social Media landscape

I- Communications:

Blogs, Micro-blogs & Social Networking, Google, Yahoo

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Social media landscape2

Social Media landscape

II- Collaboration:

Social Bookmarking & discussion forums sites

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Social media landscape3

Social Media landscape

III: Multi-Media sites:

Multi-media sites to share Photos& Videos- In real-time as well

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Social media landscape4

Social Media landscape

IV: Entertainment/ Virtual sites:

Virtual worlds, Games, online gambling& Harry Potter World

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The 3 social networks mostly used

The 3 social networks mostly used

Linkedin

Facebook

Twitter

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Linkedin

Linkedin

  • Linkedin is the only professional based network

  • It has almost 49 millions members worldwide, 50% in the United States

  • Average income on LI is $109,000.00

  • Fortune 500 companies are on LI

  • Decision makers and CEOs are on LI

  • Connections are 1ry, 2ry and 3ry

  • Establish yourself in the Q&A forum/ groups

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Linkedin1

Linkedin

Ways to maximize usage of LI:

Fill you profile properly

Upload your picture

Get 3 recommendations

Use the event applications

Use the box.net application

Upload samples of your work

Use Keywords for SEO

Use the updates

Connect to your blog

Establish yourself in the Q&A forum

Share in the groups section you are allowed to join 50 groups at any one time

Connect with people


Facebook

Facebook

  • FB is the 5th most popular site on the Social networks

  • It has 110M active users

  • #1 Photo-sharing site

  • 6M active groups

  • The highest ranking Fan pages are: Obama, Nutella, Dr. House & Twilight

  • Business pages exist/ Ads

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Twitter

Twitter

  • Is a micro-blogging site 140 characters

  • It is updates about “What are you doing now” n real time

  • Its flexibility lies in the capability to update status from the web, IM or Cell phones

  • Its traffic increased 800% in 1 year

  • 4M active users

  • Was used by news media during Iran Elections

  • Obama, white house, WN, JetBlue use Twitter

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Why social media matters

Why Social Media matters

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Why social media matters1

Why Social Media Matters

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Compete com statistics

Compete.com statistics


Expansion of social networks

Expansion of Social Networks

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Demographics of social networks

Demographics of Social Networks

  • Jump of users ages 70+

  • 70-74 Years: 26% (05)- 45% (08)

  • 75+ Years: 17% (05)- 28% (08)


How can business be a part of this

How can business be a part of this

1- Identify:

Your audience, your key influencers.

Protect against brand hijacking

2- Listen:

Use Google alerts, RSS feeds, Twitter, Email analytics, Social buzz, Backtype, Trenderr, Board Reader

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How can business be a part of this1

How can business be a part of this

  • 3- Engage:

  • Comment on Blogs& Articles

  • Add to groups on Facebook/ Yahoo

  • Offer specials/ promos on FB/ Twitter

4- Promote:

After establishing relationships, PULL your audience to your services by constant new and relevant fresh content

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In summary

In Summary

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Netiquettes

NETiquettes

  • Social Media is a 2 way street

  • Politeness

  • Transparency

  • Authenticity

  • Virtual friends can be leveraged

  • Always add value

  • Build relationships/ strengthen connections

  • It is here to stay

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Social media 1012

Social Media 101

Prepared by Sahar Andrade

SAHAR CONSULTING

Where Excellence Is Preferred

www.saharconsulting.com

www.saharconsulting.wordpress.com

Twitter: @saharconsulting

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