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Case Study Competition

Case Study Competition . Ben Stenson, Dannie Moore, Kevin Vicker, Sara Schaller Eastern Illinois University . Founded .

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Case Study Competition

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  1. Case Study Competition Ben Stenson, Dannie Moore, Kevin Vicker, Sara Schaller Eastern Illinois University

  2. Founded Mark Zuckerberg, Dustin Moskovitz, and Chris Hughes founded Facebook while attending Harvard. The website was successful within the Harvard community and quickly spread to other Ivy League institutions. Zuckerberg and Moskovitz left college to manage Facebook as a full time job. As of November 2004, Facebook has reached over one million users.

  3. Why was Facebook founded? • Social networking service for high school, college, and university communities, primarily in English-speaking countries • To create personal profiles, typically containing photos and lists of interests, exchange private or public messages, and join groups of friends.

  4. Who is eligible to be on Facebook? • You must be thirteen years of age or older to register as a member of Facebook or use the Web site. If you are under the age of 13, you are not allowed to register and become a member of Facebook or access Facebook content, features and services on the Web Site. Membership in the Service is void where prohibited. By using the Web site, you represent and warrant that you agree to and to abide by all of the terms and conditions of this Agreement. • To become a college member of Facebook you must have a .edu college/university email address. Most colleges issue these to students.

  5. What can you do in Facebook? • Users can then search for other users and request an acknowledgment that they are "friends." By clicking on profile entries, such as favorite music, current residence or high school, a user can browse through relevant listings, or may choose to use the site's search feature. • The profiles of users from each institution included in the network are stored on a unique sub domain, which limits profile viewing. • A user may only view the profiles of users at his or her institution, although mutual friends from different schools may access each other's profiles. • Facebook also allows users to send private messages and “pokes” to other users. The "poke" feature simply sends the text, "You have been poked," and provides an option to poke back. • A new feature allows users to browse through their friends through a map that represents the user’s friends’ current locations or hometowns.

  6. Advantages to Facebook Maintain contact with friends Develop a network with individuals in your classes Reunite with old classmates from high school Meet people with similar interests at your university Law enforcement tool for information on underage parties and other criminal activities (Associated Press, 2006) Student groups and organizations can network

  7. Problems with Facebook • Sharing inappropriate pictures which may ruin reputation for future jobs and personal relationships. • Access to information such as phone number, address, and class schedule, etc may lead to stalking, sexual harassment and abuse (Bugeja, 2006) • Student Affairs professionals such as career counselors and academic advisors must deal with parents and employers who view students behavior on Facebook (Bugeja, 2006) • Authorities such as police and college administrators use Facebook to find illegal behavior • Tasteless information and pictures are posted for others to see

  8. Facebook Today 2005 Facebook expanded to 835 colleges throughout the country extending its reach to community colleges and educational institutions in other countries. You can now find Facebook at all colleges in the nation reaching over 2,200 institutions.

  9. Facebook Safety Tips • Set the "friend" option so that only people you have confirmed as friends can view your profile. • Do not include an address, room number or phone number on your profiles. Announcing a party on Facebook is analogous to distributing fliers about a keg party at the Student Union. • Make sure that no wall messages include personal information. • If you post your class schedule or vacation plans you are letting people know when you aren’t going to be home and where to find you. • Know that any photographs you post won’t necessarily be used the way you intended to be. They will be used however those who view it see fit. • UsePassword-protection whenever possible.

  10. The Survey We wanted to ask the students what they thought about Facebook, since they are the individuals Facebook was created for. Eighteen randomly selected students (8 female and 10 male) responded to these questions:

  11. The questions • Why do you use Facebook? • What are the benefits of Facebook? • Do you have any personal or safety concerns regarding Facebook? • What kind of information (be specific) do you have posted on Facebook? • Have you ever had a negative experience from Facebook?

  12. The Results • In regards to why students use Facebook, students stated that they wanted to stay in touch with friends, get to know other people at the university, to check and see what other students are doing, and the newest feature of finding friends from high school. • When discussing the benefits of Facebook, students commented on the ability to talk to friends they haven’t talk to in a long time, get to know people by reading their profile, see who people are friends with, leave messages for others in case you can’t reach them by phone, look at what other people have wrote on the “wall”

  13. Results Continued In regards to personal or safety concerns on Facebook, the students suggested the following: • using the safety/privacy features • not putting up personal information such as phone number and room number • people you don’t want to have your information can easily access it • one talked specifically about a TV new piece she saw regarding Facebook and pedophilias using it

  14. Results continued • When asked about personal information, all the students we survey had pictures as well as building information, several had phone numbers or email addresses, others also described interests and hobbies. • Out of the 18 students we question, none reported a negative experiences. Several commented on pictures being added when they didn’t know about them or friends talking about them through Facebook.

  15. Limitations to Survey • Small sample size • Only students from Diversity College were surveyed

  16. Reasons for the tutorial • Facebook is the most popular website for 18-24 year olds (Green, 2005) • From the survey results, students are not realizing the dangerous aspects of Facebook • Students may be able to better utilize Facebook for personnel and academic purposes

  17. Tutorial Administration • Freshman and Transfer Seminar Class (mandatory for all freshman and transfer students at DU) – Tutorial will be administered as part of one class during the first six weeks of class • Other students will take the on-line tutorial

  18. In-class Tutorial • Pretest given to all students with the following content This picture is a picture recently posted on Facebook

  19. Questions 1. Could this picture with you in the background be tagged on Facebook without your permission? A.. Yes B. No 2. If your name is tagged, who can view this picture if logged into Facebook? A. Administrators B. Your instructors C. Your employer on campus D. Campus Police E. All of the above 3. You are shown in the picture underage drinking at a bar or party. What ramifications could there be? A. None B. Police bust the party or bar C. Violation of student conduct code D. B and C • How many different profiles could this picture be on? A. Just yours B. The tagger and taggee C. Everyone tagged on the picture D. All of the above • Can you untag your own picture? A. Yes B. No

  20. Questions (Cont) • What types of problems have occurred due to personal information posted on Facebook? A. Stalking B. Pranks C. Rape D. None of the above E. All of the above • What information do the police look for on Facebook? A. Party invitations confirmed B. Underage drinking pictures C. Sexual harassment D. Your grades D. All of the above E. A, B and C • Besides personal information and pictures, what are other potential Facebook dangers? A. Inappropriate groups B. Wall posting comments C. Friends details D. All of the above • What are the potential benefits of Facebook? A. Sharing educational information B. Reuniting with old friends C. Viewing information on student organization groups D. Meeting people with similar interests E. All of the above • Is it truly safe to have a profile on Facebook? A. Yes B. No C. Maybe Answers: 1. A 2. E 3. D 4. D 5. A 6. E 7. E 8 . D 9. E 10. C

  21. How students will take this tutorial in the New Student Seminar • Students will take the quiz at the beginning of class 2. The teacher will explain that students will take another quiz at the end of the 50 minute class on which they must receive a B. • Teachers will watch a PowerPoint presentation containing the information presented in slides 1-5 in this PowerPoint.

  22. How students will take this tutorial in the New Student Seminar (cont) • Following the ten minute PowerPoint presentation, students will get in groups of 5 for ten minutes to discuss dangers to Facebook, advantages to Facebook ways to use Facebook wisely. • One group member will record main group discussion points and another member will act as spokesman after 10 minutes • During the last ten minutes student will retake the quiz with the questions in a different order • Students must receive 80% or better on the final quiz. • Students who receive lower that 80% will take the tutorial on-line

  23. How students will take this tutorial online (cont) • Diversity University students who are not new students will take a online tutorial which consists of a pretest quiz with answers given after each question is answered. • Students will re-take the quiz with randomly ordered questions until they receive 80% correct.

  24. References Buena, M.J. (2006). Facing the facebook. The Chronicle of Higher Education, 52 (21), p. 1-3 Green, E. W. (2005) The web of social networking. U.S. News & World Report,139 (15), p. 58. Laubenstein, C. (2006). Syracuse University students shun conformity by rejecting Facebook phenomenon. Daily Orange. Retrieved February 8, 2006 from www.web.lexis-nexis.com/universe/document The Associated Press (February, 2006). Students’ drinking reported in blogs. Retrieved February 8, 2006 from www.nytimes.com/aponline/national/

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