MOTIVATION. Processes that account for an individual’s intensity, direction and persistence of effort toward attaining a goal. Content Theories of Motivation Contemporary Theories of Motivation. I) Hierarchy of Needs Theory. Self-Actualization Esteem Social Safety Physiological.
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=>Run own business, manage self-contained unit
But intelligence & personality are absent!
O/IA < O/IB => Inequity of under rewarded
O/IA = O/IB => Equity
O/IA > O/IB => Inequity of over rewarded
O/IA: Person (you)
O/IB : Relevant others