1 / 14

Vision

Vision. “Brandsoft believes that RDF is to enterprise software what IP was to networking... ...RDF gives control of data and metadata back to the customer… ...just like IP gave control of the network back to the customer”. Disruptive Technology. Business Context.

colby-james
Download Presentation

Vision

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Vision “Brandsoft believes that RDF is to enterprise software what IP was to networking... ...RDF gives control of data and metadata back to the customer… ...just like IP gave control of the network back to the customer” Disruptive Technology

  2. Business Context RDF (meta data) based solutions help: 1. enable accountability… so companies can better execute their business strategies… using their next generation web site 2. enable computers to perform more of the web, content administration, and work-flow related processing…saving time and money 3. CEO and executive team manage a company’s resources (RDF): people, processes, and systems across the extended enterprise RDF + XML

  3. Today’s Corporate Web Problem Web sites: are hard to consistently maintain ….relate….and update content and data…. in a timely cost effective manner…..so … the site(s) do not consistently reflect the latest corporate, brand, and product strategies Gaining Control • Resources • include people, processes, unstructured and structured data • Governance • little or no publishing accountability or controls • Revenue growth • misaligned departmental strategies • inability to respond quickly to market changes • Coststructure • redundant infrastructure resources • too many point-product solutions

  4. Enterprise Web Management Enterprise Web Management (EWM) EWM Defined Process of controlling and executing publishing across the extended enterprise using the Web as the process engine

  5. Our Solution Integrated “smart enterprise suite” of “model driven” software for Enterprise Web Management standardization to: - control costs - control publishing - respond to change

  6. How Do We Do It - RDF Models Other Models Publishable Object Model Vocabulary Model Organization Model

  7. Benefits To Customers Ability to “execute” business strategies better by: • collaboration to connect organizations, people, processes, and content • leveraging metadata to drive work-flow, integrate applications, and manage localized content • reducing cost of overall web presence • having computers do more of the work • improving web visitor experience via: • consistent look, feel, and navigation • no dead links • cross selling and rendering of related content

  8. A Day In The Life… A day in the life of enterprise users… managing content and publishing… to the Web and other areas…

  9. Creating Content Users create content with standard tools People may have content authored, contribute, or originate using various tools and processes Email is used to communicate with the desired groups A day in the life… Users build content with their tools of choice for publishing to various areasWord, Notepad, Dreamweaver… Content is stored in the user’s local file system Users create static content on a local system for publishing

  10. Marketing Services Brandsoft Page Publisher Marketing Services uses Brandsoft Page Publisher to build templates which may be ‘locked’ Templates control brand identity, enterprise visual standards, and Web page headers and navigation A day in the life… Brandsoft templates provide publishing controls

  11. Process Automation Brandsoft Process Manager Process Manager’s workflow is controlled via the enterprise Web site and email with entitled sign-in for users involved in the process A day in the life… Brandsoft uses a browser-based forms system to manage adds, changes, and deletes for publishing Brandsoft Process Manager automates these processes using email notifications and alerts when initiating sign-in to the enterprise home page Brandsoft Process Manager provides publishing automation

  12. Benefits To (ISV) Brandsoft • unique flexible offering: “model driven software” and “queries” enable application intelligence and business rules (gained from RDF models) • extend product functionality without changes in code, thus reducing overall development costs • leveraging metadata to cost effectively drive integration of disparate third party applications and services

  13. Thank you! Presented to Frank Careccia CTO Brandsoft, Inc. fcareccia@brandsoft.com 408.356.8316 November 2003

More Related