Jorge Enrique Moraga AMST 507: Contemporary Practices in American Cultural Studies

1. FOUL! A Historico-Theoretical Politics of Bio-Intellectual Property™: Minority-Student-Bodies, Neoliberal Universities, and Global Sport Capitalism Jorge Enrique Moraga AMST 507: Contemporary Practices in American Cultural Studies Dr. Kim Christen 23 April 2013

2. Overview • Background • Research Questions • Purpose of Study • Theoretical Framework • Argument • Methodology • Significance of Study • References

3. Background

4. Research Questions What is the relationship between minority difference, corporate universities and neoliberal marketing/consumption of sports? Have college sport conferences, such as the NCAA, furthered the appropriation of minority student bodies in an effort to bolster a neoliberal university? How are minority-student-bodies conceived of and contracted as the bio-intellectual property of neoliberal corporate entities?

5. Purpose of Study

6. Theoretical Framework • College universities as ‘frontiers of capitalism’ (Tsing: 2005, 20) • Minority-Student-Bodies, universities and sport conferences as ‘scale making projects’ (Tsing: 2005, 27) • Contemporary capitalist moment (Global Neoliberalism) • commodity circuit approach (West: 2012, 20) • ‘hegemonic affirmation of difference’ (Ferguson: 2012, 54) • hyper-increase & shifts in IP rights (Coleman: 2013, 71)

7. Theoretical Framework (cont) • Socio-Cultural Dimensions of IP • IP regimes have [trade] marked the body, historically resulting in the ‘standardization of American culture’ (Coombe: 1998, 6) • Minority-Student-Bodies, Bio-Power, and Bio-Intellectual Property • Bio-power as ‘indispensable element in the development of capitalism’ • Bio-Intellectual Property as a “diverse technique for achieving the subjugation of [student] bodies and the control of [university] populations” (Foucault: 1984, 263)

8. Argument • Minority-Student-Bodies are the Bio-Intellectual Property of transnational corporations; neoliberal universities are the means of transport by which such identities are appropriated, pacified, and consumed to an American public imaginary.

9. Methodology • Ethnographic analysis to the WSU ‘Student Athlete Advisory Counsel’ (SAAC) and Cougar Basketball student athletes • Collaborate with WSU Associate Director of Athletics and Student-Athlete Development • Discourse analysis of WSU Full-Program Athletics Contract with Nike, Television media, and NCAA Pac-12 Conference

10. Research Design & Implementation • 3 year plan • 1st Yr • Questionnaire Preparation • Collect public information: Full-Program Athletic Contract • 2nd Yr • Student Interviews (SAAC and Cougar B-ball team) • Case Studies • 3rd Yr Student Interviews • Data Analysis • Create, design, publicize findings on website • Disseminate findings (conferences & website launch)

11. Significance Of Study • Critique of contemporary corporate funding of higher education and access and equity • Commodification and consumption of minority-difference • New lens to view and deconstruct discursive politics of colorblindness, multiculturalism, and diversity • Realign contemporary assumptions of neoliberal meritocracy and the American Dream via public education.

12. References • Coleman, E. Gabriella. Coding Freedom: The Ethics and Aesthetics of Hacking. Princeton: Princeton University Press, 2013. • Coombe, Rosemary J. The Cultural Life of Intellectual Properties: Authorship, Appropriation, and the Law. Durham: Duke University Press, 1998. • Ferguson, Roderick A. The Reorder of Things: The University and its Pedagogies of Minority Difference. Minneapolis: University of Minnesota Press, 2012. • King, Samantha. “Nike U: Full-Program Athletics Contracts and the Corporate University.” In Sports and Neoliberalism: Politics, Consumption, and Culture, 75-89. Edited by David L. Andrews and Michael L. Silk. Philadelphia: Temple University Press, 2012. • Knight Commission on Intercollegiate Athletics. “Restoring the Balance: Dollars, Values, and the Future of College Sports.” 2010. • Silk, Michael L. and David L. Andrews. “Sport and the Neoliberal Conjuncture: Complicating the Consensus.” In Sports and Neoliberalism: Politics, Consumption, and Culture, 1-19. Edited by David L. Andrews and Michael L. Silk. Philadelphia: Temple University Press, 2012. • Silk, Michael L. The Cultural Politics of Post-9/11 American Sport: Power, Pedagogy and the Popular. New York: Routledge, 2012. • Tsing, Anna Lowenhaupt. Friction: An Ethnography of Global Connection. Princeton: Princeton University Press, 2005. • West, Paige. From Modern Production to Imagined Primitive: The Social World of Coffee from Papua New Guinea. Durham: Duke University Press, 2012. • Zimbalist, Andrew. Unpaid Professionals: Commercialism and Conflict in Big-Time College Sports. Princeton: Princeton University Press, 1999.