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Is The Web Working For You?

Is The Web Working For You?. Making The Most Out Of Your Website. Goals. For Those Without Websites Provide some basic knowledge from which you can begin to develop a valuable web presence. For Those Who Don’t Love Their Website Provide you with tools and tips to improve your website.

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Is The Web Working For You?

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  1. Is The Web Working For You? Making The Most Out Of Your Website Making The Most Out Of Your Website www.edgeonemedia.com

  2. Goals • For Those Without Websites • Provide some basic knowledge from which you can begin to develop a valuable web presence. • For Those Who Don’t Love Their Website • Provide you with tools and tips to improve your website. • For Those Who Love Their Website • Let’s Make Your Site Even Better. Making The Most Out Of Your Website www.edgeonemedia.com

  3. Three Areas For Web Promotion • Looking Out • Optimizing your visibility on the web. • SEO (Search Engine Optimization) • Traffic Building • Looking In • Optimizing usability for your visitors. • Designing Your Site • Featuring Your Content • Looking All Over • Cultivate a community. • Broadcast your message. • Utilize your relationships. Making The Most Out Of Your Website www.edgeonemedia.com

  4. WARNING: Technical Content Ahead Making The Most Out Of Your Website www.edgeonemedia.com

  5. Looking Out Is your website visible? Basic Search Engine Optimization For Improving Search Engine Results Making The Most Out Of Your Website www.edgeonemedia.com

  6. Google gained 3% market share from 2006 to 2007. Dominates search engine market. Looking Out - Google Making The Most Out Of Your Website www.edgeonemedia.com

  7. Looking Out – Basic SEO • Submit your website search engines and directories. • Use Descriptive Title Tags Making The Most Out Of Your Website www.edgeonemedia.com

  8. Title Tags Making The Most Out Of Your Website www.edgeonemedia.com

  9. Looking Out – Basic SEO • Submit your website search engines and directories. • Use Descriptive Title Tags • Use Your Meta Description Tag to Your Advantage Making The Most Out Of Your Website www.edgeonemedia.com

  10. Meta Description Tag Making The Most Out Of Your Website www.edgeonemedia.com

  11. Looking Out – Basic SEO Cont. • Image Alt Tags • Clean Up Sloppy URLs Making The Most Out Of Your Website www.edgeonemedia.com

  12. Sloppy URL Nice URL Making The Most Out Of Your Website www.edgeonemedia.com

  13. Looking Out – Basic SEO Cont. • Build Incoming Links • One Way Links • Reciprocal links don’t add value • Acquire one way links fast is through the use of paid press releases (prweb.com) • Find out who links to you by typing the following into a search engine: • Link:www.yourwebaddress.com Making The Most Out Of Your Website www.edgeonemedia.com

  14. Looking Out – Pay Per Click Making The Most Out Of Your Website www.edgeonemedia.com

  15. Looking Out – Pay Per Click • Choose Keywords • Set Budget • Click Budget • Daily Budget • Your ad appears based on: • Click Budget • Daily Budget • Effectiveness Making The Most Out Of Your Website www.edgeonemedia.com

  16. Looking In • Does Your Web Site Look Good? • Does Your Web Site Feature Your Best Content? • Is your most important content being viewed? Making The Most Out Of Your Website www.edgeonemedia.com

  17. Before Making The Most Out Of Your Website www.edgeonemedia.com

  18. After Making The Most Out Of Your Website www.edgeonemedia.com

  19. What did we do? • Gave the site a visual identity. • Made all of the site’s content readable by search engines. • Added news and events feature so they could update content with regularity. Making The Most Out Of Your Website www.edgeonemedia.com

  20. Website Real Estate-Main Page • Prime Real Estate • Top 400 Pixels • Suburban Real Estate • Next 300 Pixels • Unwanted Real Estate • More than 1000 Pixels Making The Most Out Of Your Website www.edgeonemedia.com

  21. Prime Real Estate Making The Most Out Of Your Website www.edgeonemedia.com

  22. Suburbia Making The Most Out Of Your Website www.edgeonemedia.com

  23. Looking In - Web Statistics • Look at the data – Web Statistics show the following • How many people are visiting the site? • What pages they visit when they are there? • How many pages they visit? Making The Most Out Of Your Website www.edgeonemedia.com

  24. Looking All Over • Develop an email list and send e-newsletters • Keeps you in touch with your past, current, future clients and customers • Breeds Familiarity • Makes it easy for recipients to visit and pass along. Making The Most Out Of Your Website www.edgeonemedia.com

  25. Looking All Over • Blog Early, Often • Adding new content creates more keyword density, turning your website up in more organic searches • The more you update the site, the more search engine robots will visit to see what’s new • A blog will create an rss feed that allows your users to subscribe to your updates and allows you to syndicate your content across the web. Making The Most Out Of Your Website www.edgeonemedia.com

  26. Looking All Over • Develop Viral Marketing Strategies • Create videos and post them on YouTube. • Write articles for other newsletters and websites. • Offer a free service Making The Most Out Of Your Website www.edgeonemedia.com

  27. Review • Look Out • Optimize your site so your site is visible on the web. • Look In • Make sure your website is optimized for usability and marketability. • Look All Over • Make it sticky. Making The Most Out Of Your Website www.edgeonemedia.com

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