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IMC, INC.

IMC, INC. International Marketing Strategists. Marketing Presentation. Company Overview Corporate Philosophy Product Line Focus Financial Information International Target Market Country of Quarktavia Target Demographics Global Strategic Plan. Company Overview. uality, Inc.

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IMC, INC.

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  1. IMC, INC. International Marketing Strategists

  2. Marketing Presentation • Company Overview • Corporate Philosophy • Product Line Focus • Financial Information • International Target Market • Country of Quarktavia • Target Demographics • Global Strategic Plan

  3. Company Overview uality, Inc. • Corporate Philosophy • Primary Denim Product Line • General Company Information tm Jeans…for a classy fit! tm

  4. uality, Inc. Corporate Philosophy tm will create unique products, superior to our competitors, in an environment committed to exercising fairness, integrity and accountability. Our primary objective is to bring quality and added value to our customers.

  5. Women’s Jeans tm Capri Classic Fit Flare (boot leg)

  6. Men’s Jeans tm Classic Fit Relaxed Fit Wide Leg

  7. Financial Information uality, Inc. tm

  8. Targeted International Market Country of Quarktavia Capital City: Tavia

  9. Quarktavia Profile • Government is socialist, anti-western • Large population • Wealthy upper-class • Christian

  10. Target Demographics Target Age: 25- 45 (male and female) Population: 12,364,019 (July 2001 est.) Age structure: (2001 est.) • 0-14 years: 17.95% - 2,219,341 (male 1,135,739; female 1,083,602) • 15-30 years: 25.3% - 3,128,097(male 1,528,097; female 1,600,000) • 30-50 years: 34.70% - 4,290,315(male 2,351,435; female 1,938,880) • 50-64 Years: 8.51% - 1,052,178 (male 417,641; female 634,537) • 65 years + : 13.54% - 1,674,088 (male 719,415; female 954,673)

  11. Global Strategic Plan Three Step Approach Step One: Market Penetration • Joint Venture • Target wealthy upper class through department stores • Price jeans 25% higher than competitor • Functional distribution relationships

  12. Step Two: Market Share • Open store • Reduce price (appeal to larger market) • Introduce more products Step Three: Foreign Production • Open production facility in Quarktavia • Export to adjoining countries (Romania, Ukraine, Bulgaria, etc)

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