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HubSpot’s Partner Office Hours for Marketing Agencies & Consultants. w/ Patrick Shea VAR Marketing Manager @mpatrickshea. Hashtag # HubSpotHours. TODAY’S TOPIC. WHAT PARTNERS THINK OF HUBSPOT’S NEW EMAIL & CONTACTS TOOLS. Format = Conversation. Our Guests. Dia Dalsky , PR 20/20.

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Presentation Transcript

HubSpot’s Partner Office Hours

for Marketing Agencies & Consultants

w/ Patrick Shea

VAR Marketing Manager

@mpatrickshea

Hashtag

#HubSpotHours


WHAT PARTNERS THINK OF HUBSPOT’S NEW EMAIL & CONTACTS TOOLS




DiaDalsky, PR 20/20

Krista Moon, Inbound Marketing Specialist

Shaun Nestor, Never Mind Marketing


DiaDalsky, PR 20/20

Krista Moon, Inbound Marketing Specialist

Shaun Nestor, Never Mind Marketing


New user interface is extremely intuitive.

Access to email templates is awesome for a company that didn't already have one established.

Preview screen really helps reduce editing time.

Enhanced performance metrics are great (personal favorite).


Custom fields and contact record history are great for updating and managing the contact.

Ability to add individual contacts reduces time previously needed for uploading CSV files.

Search on Google is my favorite little addition. I think that's just so cool and easy.

Share contact is AWESOME for linking sales and marketing team efforts.


DiaDalsky, PR 20/20

Krista Moon, Strategic Thinking Online

Shaun Nestor, Never Mind Marketing


Drive audience to the website for lead conversion opportunities.

Increase views and comments to blog articles.

Expand reach and increase new subscribers.

Build trust and credibility with their target audience.

Get audience interested and engaged in what the company is doing.


DiaDalsky, PR 20/20

Krista Moon, Inbound Marketing Specialist

Shaun Nestor, Never Mind Marketing


Opens the door for your agency to offer an additional service.

Consolidates email marketing services.

Offers a more budget-friendly solution for your client.

More powerful analytics: if you can measure it, you can improve it.



THANK

YOU.


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