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Rockwell Automation. Best in France Case Study by. Mr. Sandeep, Mr.Ravi, Ms. Font,Mr.Alias and Mr. Buet. The Rockwell Company Rockwell Products Company's clients France – Reasons for Investing Constraints in France Adaptation to France Key Constraint Costs

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Rockwell Automation

Best in France Case Study

by

Mr. Sandeep, Mr.Ravi, Ms. Font,Mr.Alias and Mr. Buet


The Rockwell Company

Rockwell Products

Company's clients

France – Reasons for Investing

Constraints in France

Adaptation to France

Key Constraint Costs

Key Benefits

Essential Advice

Executive Overview


Rockwell Automation

  • Came to France in 1984

    • Head quarters in Bruxels for the EMEA (Europe, Middle East, Africa) countries

  • Sales and Consulting

    • Industrial automation power, control and information solutions

  • Key figures (2003)

    • World Sales – $4.1 Billion

    • Sales in France- $ 711 Million

    • Profit - $ 1,352 Million


Company products

  • Leading product lines

    • Allen Bradley, Reliance Electric, Dodge and Rockwell software

  • Fabrication units

    • Brussels,Holland and other European countries, except in France

  • No plans for any further expansion in France


Company's clients

  • Clients - All industries

    • Michelin in Europe

  • Competitors

    • Schneider and Siemens

  • Expectations

    • High Quality Products,

    • Competitive Adv - Industrial solutions

  • France

    • Important market for growth about 20 years ago


France – Reasons for Investing

  • European Market

    • Growth Opportunities, Product lines which could be attractive

  • Countries Considered

    • Belgium, Netherlands and Germany

  • Why France ?

    • Concentration of Potential clients

    • US market is saturated

    • Good sales and Technical assistance


Company values

  • Values which were different

    • No of working hours - 35 hr /week

    • Union laws – simple and contractual in US

    • US companies are primarily driven by profit motive

  • Steps taken

    • Tried to adopt the French values rather than changing them

    • Hired french employees


Constraints in France

  • Poor economic growth

    • Negative Profits margins

    • Culture Difference

  • Rigid labor unions

  • Rigid social laws

  • Less working hours as compared to US

  • More free days than Americans

  • Translating english documents in french


Adaptation to France

  • Adaptations made by the company

    • French employees in Franc Compensation

    • Union is voted in the firm

    • Followed the French working hours

    • Motivation

    • Training to sales men in French/English

    • Very few expatriates


Key Constraint Costs

  • Key Constraint Costs

    • Hiring workforce who can speak in French

    • Hiring French executives to guide in the setup process

    • Communication constraints

    • Belgium and Germany scored over France in the communication aspects


Key Benefits

The key benefits of being in France

  • One of the largest global markets

  • Emergence of new technologies and industry

  • Creative and hardworking labor force

  • Potential to expand business

    • Main reason for Rockwell to invest in France


Essential Advice

  • Should take help from ministers of foreign affairs, from chamber of commerce about fiscal advantages

  • Should take the help of few French personnel to introduce to the French culture and habits.

  • Depends on your objectives


We Thank

Pierre de Voisins

Human Resources Manger

01 30 67 72 35

[email protected]

36, av de l’Europe

Michael Segalla

Professor in HEC


Bibliography

References

  • www.Rockwell.com

  • www.Rockwellautomation.com

  • Annual reports


Our Team

  • Nanduri Sandeep, E013, HEC

  • Ravi Sagar, E013, HEC

  • Candice Font, C203, HEC

  • Clement Buet, K38, HEC

  • Arnaud Alias, D89, HEC


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