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Advertising - PowerPoint PPT Presentation

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Advertising. How does it work?. Types of Advertisement . TV c ommercials Billboards Internet ads Radio commercials Pop-Ups Magazine ads. Target Audience. Who is the ad supposed to affect? Adults, children, women, men? How can you create an ad specifically for this audience?

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How does it work?

types of advertisement
Types of Advertisement
  • TV commercials
  • Billboards
  • Internet ads
  • Radio commercials
  • Pop-Ups
  • Magazine ads
target audience
Target Audience
  • Who is the ad supposed to affect? Adults, children, women, men?
  • How can you create an ad specifically for this audience?
  • Know if you’re targeting new or old consumers
loyalty strategies
Loyalty Strategies
  • Gaining new customers loyalty
  • Taking a loyal customer from a company and converting them to your own
  • Reinforcement of existing current customers
loyalty strategies1
Loyalty Strategies

Keep in mind:

  • Converting customers is the hardest strategy; people generally don’t like change
  • Keeping your loyal customers is where most companies make most of their money
  • Putting all three strategies in one ad will save the company money and generate more profit, though it could be long term
analyzing the ad
Analyzing the ad
  • In order to analyze an ad correctly, you need a lot of time
  • Gives companies very detailed and specific information to help improve their advertisements for future needs
  • If done right, analyzing an ad can boost profit immensely
short term vs long t erm
Short Term VS Long Term
  • Most advertisement works in the long term
    • People go through numerous steps before committing to a product
  • Short term advertisement isn’t as common
    • EX. ads seen shortly before purchase
  • Barnard, Neil, and Andrew Ehrenberg. "Advertising: strongly persuasive or nudging?" Journal of Advertising Research Jan.- Feb. 1997: 21+.Business Insights: Essentials. Web. 27 Mar. 2013.
  • Jones, John P. When Ads Work: New Proof That Advertising Triggers Sales. Armonk, New York: M.E. Sharpe, 2007. Web. 27 Mar. 2013.
  • Lavidge, Robert J. "A Model for Predictive Measurements of Advertising Effectiveness." Journal of Marketing 6th ser. 25 (1961): 59-62. Google Scholar. Web. 27 Mar. 2013.
  • MacKenzie, Scott B. "The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations." American Marketing Association 2nd ser. 23 (1986): 1130-43. Google Scholar. Web. 27 Mar. 2013