How to ensure quality data for your CRM? Customer data churns due to various reasons. This culminates in poor data quality across the enterprise. Apart from inducing wrong decisions, faulty data cost millions to companies. This PPT takes a snapshot on how data erodes and explains the core competency of Data Check Central with regard to data management solutions.
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Data Check Central Inc.
Prepared by: Clive ThurstonWhy CRM Fail?
Data Quality is when your data have the following attributes:
Accurate (correct data)
Comprehensive (relevant for taking decision)
Valid (confirms to recognized format)
Timely (up to date)
Maintained(free from variation or contradiction)
Why is Data Quality Important?Reliable, accurate and timely data is critical to the efficient functioning of business operations and company's long-term competitive advantage.
Maximizes productivity from CRM
Assists operational management and strategic planning
Expands customer base
Increased customer satisfaction
Ensures regulatory compliance
Data input errors by employees & customers
External Data - Third party sources
Data Migration or project conversion
Misspellings / Transposed numbers
Purposeful misrepresentation of data
Data placed in the wrong fields
Incorrect or missing codes
Junk names or wrong domains
Abbreviations given to data
Erroneous data entered by customers to protect their privacy
Incomplete - missing fields
Incorrect- Incorrect pairing of codes, wrong calculations
Incomprehensible- Weird formatting & wrong format
Inconsistent - Different codes with the same meaning, inconsistent names and addresses & inconsistent business rules
Data Non-conformity -- Information stored in Non-standard format
Inconsistent Data -- Merging various system results in data inconsistencies and wrong data representation
Inaccurate Data -- Data deteriorates with time, this mounts errors during migration
Data Integrity -- Missing relationship can degrade the quality of data
Overlooked sales opportunities
Reduced employee productivity
Unproductive results from CRM
Poor decision making faculty
Check Check Central offers data solutions tailored to your business. We assess, improve, and ensure consistent data quality in your organization.
We offer four point program to assess and improve the quality of your customer/marketing data. Our process includes:
Data Cleansing & Improvement
Data Migration and Integration
Eliminate unnecessary data records
Appends fresh data
Identifies and corrects inaccurate data
Reduces data input errors - Validate data at input
Eliminate false null values
Ensure data values stay as per business
Establish and apply data standards.
Develop “best customer” profile
Develop up-sell and cross-sell opportunities
Develop multi-channel marketing - email, direct mail, phone calls, fax, etc.
Develop targeted customer communication