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Council Presidents’ Seminar. General Session April 10, 2014. 2013 “Snap Shot”. 409 chapters/34 councils - 57,000± members Recruited 2,556 monetary incentive qualified new chapter members 278 Rosters submitted Record setting 146 chapters and councils recognized as LOE winners

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Council presidents seminar

Council Presidents’ Seminar

General Session

April 10, 2014


2013 snap shot
2013 “Snap Shot”

  • 409 chapters/34 councils - 57,000± members

    • Recruited 2,556 monetary incentive qualified new chapter members

    • 278 Rosters submitted

    • Record setting 146 chapters and councils recognized as LOE winners

    • 200+ Communications Award submissions across all print and digital categories

    • Gold Bars - 4987 requests supported

    • 246 Legislative Chairs/Liaisons


2014 snap shot
2014 “Snap Shot”

  • 410 chapters/34 councils – 57,000± members

    • New York City chapter now affiliated

    • 207 rosters received and processed

    • Updated rosters/recruiting list sent 31 Mar

    • 2014 recruiting goal: 3,000 new members

    • LOE submissions are due on 1 Jun

    • 181 Communications Award submissions from 82 chapters –winners recognized!

    • Gold Bars – 3,149 requests to date

    • 336 Legislative Chairs/Liaison – up 36%


2014 refinements
2014 Refinements

  • Slight refinements to incentives and tools

  • Retain $10 per new chapter member (Note: must be national MOAA member)

  • Quarterly awards – $250 council/$100 independent chapter (35/8 minimums)

  • Annual retention incentive - $250 for 95% and higher (minus moves/deaths)

  • New chapter recruiting brochure and email opt-in on application forms

  • Gold Bar program – added velcro for Army units and one page SOP checklist


2014 features
2014 Features

  • Chapter Recruiting Guide

  • Increased training webinars and videos

  • “How to” sign up new members handout

  • On-line Chapter Membership Dues Joins and Renewal tool

  • Electronic Funds Transfer

  • New Legislative Chair/Liaison track for SE regional symposium (JAX 4-6 Sep)


Chapter recruiting steps
Chapter Recruiting Steps

Five Steps to Success

  • Step 1- Chapter roster updates

  • Step 2 - Review chapter recruiting materials mailed/posted in Jan

  • Step 3 – Review recruiting-member lists sent March 2014 (includes MOAA member e-mails)

  • Step 4 – Start recruiting!

  • Step 5 – Report new chapter members via online form or excel spreadsheet


Campaign milestones
Campaign Milestones

  • Jan - Mail recruitment packages; close-out 2013

  • Feb - Rosters; pay-outs; Communications awards

  • Mar - Officer updates; recruiting lists

  • Apr - Kick-off recruiting; Council Presidents’ Seminar

  • Jun – 1st e-mail opt-in campaign

  • Jul - LOE Board; mid-year payout, Quarterly awards

  • Sep - Chapter Leaders’ Symposium; 2nd e-mail opt-in

  • Oct - Quarterly Awards; Annual meeting/LOE dinner

  • Dec - Close-out CRP 2014 + Annual/Quarterly awards

  • Jan - Mail 2015 recruitment packages; close-out 2014


Aspirational goal
Aspirational Goal

  • Achieve chapter presence in every congressional district (435)

    • Links chapter mission to national MOAA priorities

    • Personalizes chapter/legislator relationship

    • Provide single focal point

  • Two ways to satisfy the goal:

    • Primary: grow chapter/satellites in uncovered districts

    • Secondary: provide a designated legislative chair/liaison from existing chapter/satellite


Way ahead
Way Ahead

  • Council determines best course of action for district coverage

  • Explore opportunities for chapter/satellite development

  • Identify and report designated legislative chair/liaison person (name & email address) to national MOAA

  • New training curriculum under development

    • Anticipate training webinar in the Jun time frame

    • August recess material for face to face meetings

    • New Legislative Chair/Liaison track for SE regional symposium (JAX 4-6 Sep)



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