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Council Presidents’ Seminar. General Session April 10, 2014. 2013 “Snap Shot”. 409 chapters/34 councils - 57,000± members Recruited 2,556 monetary incentive qualified new chapter members 278 Rosters submitted Record setting 146 chapters and councils recognized as LOE winners

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council presidents seminar

Council Presidents’ Seminar

General Session

April 10, 2014

2013 snap shot
2013 “Snap Shot”
  • 409 chapters/34 councils - 57,000± members
    • Recruited 2,556 monetary incentive qualified new chapter members
    • 278 Rosters submitted
    • Record setting 146 chapters and councils recognized as LOE winners
    • 200+ Communications Award submissions across all print and digital categories
    • Gold Bars - 4987 requests supported
    • 246 Legislative Chairs/Liaisons
2014 snap shot
2014 “Snap Shot”
  • 410 chapters/34 councils – 57,000± members
    • New York City chapter now affiliated
    • 207 rosters received and processed
    • Updated rosters/recruiting list sent 31 Mar
    • 2014 recruiting goal: 3,000 new members
    • LOE submissions are due on 1 Jun
    • 181 Communications Award submissions from 82 chapters –winners recognized!
    • Gold Bars – 3,149 requests to date
    • 336 Legislative Chairs/Liaison – up 36%
2014 refinements
2014 Refinements
  • Slight refinements to incentives and tools
  • Retain $10 per new chapter member (Note: must be national MOAA member)
  • Quarterly awards – $250 council/$100 independent chapter (35/8 minimums)
  • Annual retention incentive - $250 for 95% and higher (minus moves/deaths)
  • New chapter recruiting brochure and email opt-in on application forms
  • Gold Bar program – added velcro for Army units and one page SOP checklist
2014 features
2014 Features
  • Chapter Recruiting Guide
  • Increased training webinars and videos
  • “How to” sign up new members handout
  • On-line Chapter Membership Dues Joins and Renewal tool
  • Electronic Funds Transfer
  • New Legislative Chair/Liaison track for SE regional symposium (JAX 4-6 Sep)
chapter recruiting steps
Chapter Recruiting Steps

Five Steps to Success

  • Step 1- Chapter roster updates
  • Step 2 - Review chapter recruiting materials mailed/posted in Jan
  • Step 3 – Review recruiting-member lists sent March 2014 (includes MOAA member e-mails)
  • Step 4 – Start recruiting!
  • Step 5 – Report new chapter members via online form or excel spreadsheet
campaign milestones
Campaign Milestones
  • Jan - Mail recruitment packages; close-out 2013
  • Feb - Rosters; pay-outs; Communications awards
  • Mar - Officer updates; recruiting lists
  • Apr - Kick-off recruiting; Council Presidents’ Seminar
  • Jun – 1st e-mail opt-in campaign
  • Jul - LOE Board; mid-year payout, Quarterly awards
  • Sep - Chapter Leaders’ Symposium; 2nd e-mail opt-in
  • Oct - Quarterly Awards; Annual meeting/LOE dinner
  • Dec - Close-out CRP 2014 + Annual/Quarterly awards
  • Jan - Mail 2015 recruitment packages; close-out 2014
aspirational goal
Aspirational Goal
  • Achieve chapter presence in every congressional district (435)
    • Links chapter mission to national MOAA priorities
    • Personalizes chapter/legislator relationship
    • Provide single focal point
  • Two ways to satisfy the goal:
    • Primary: grow chapter/satellites in uncovered districts
    • Secondary: provide a designated legislative chair/liaison from existing chapter/satellite
way ahead
Way Ahead
  • Council determines best course of action for district coverage
  • Explore opportunities for chapter/satellite development
  • Identify and report designated legislative chair/liaison person (name & email address) to national MOAA
  • New training curriculum under development
    • Anticipate training webinar in the Jun time frame
    • August recess material for face to face meetings
    • New Legislative Chair/Liaison track for SE regional symposium (JAX 4-6 Sep)
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