Strategies for the support of tourist enterprises towards the achievement of the EU Eco-label –
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Strategies for the support of tourist enterprises towards the achievement of the EU Eco-label – Marketing initiatives in Austria. Dr. Regina Preslmair Federal Ministry of Agriculture, Forestry, Environment and Water Management. Taiex Bucharest, 13-14 March 2008. PR and Marketing Activities.

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Dr. Regina Preslmair Federal Ministry of Agriculture, Forestry, Environment and Water Management

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Strategies for the support of tourist enterprises towards the achievement of the EU Eco-label – Marketing initiatives in Austria

Dr. Regina Preslmair

Federal Ministry of Agriculture, Forestry,

Environment and Water Management

Taiex Bucharest, 13-14 March 2008


PR and Marketing Activities

  • Publications: catalogue, Image-folder, Flyer


  • Insertions in representative Media

  • Public relations in representative Media

  • Marking of Eco-labelled Enterprises in other tourism catalogues or brochures


Support –Information material

- Guest-info

- Posters- book of vouchers


  • Presentations at fairs and Exhibitions e.g. ITB Berlin, Viennese Tourism fair


  • Homepage

  • Newsletter


Cooperation with

internet-tourism

platform Tiscover


Marketing for EU Eco-label for camp-sites

  • Presentation of the EU Eco-label for Camping-sites

  • Workshops

  • Fairs

  • Special camping brochure


Examples for Marketing Activities together with the EU Flower

EU-LIFE-Project Flower Week:

Activities together with Austrian Eco-label

  • Online-Quiz for schools

  • Workshops with companies

    • Textiles,

    • Cleaners and detergents

    • Tourism

  • Ambassadors

    • Consumer organisations

    • Federal Procurement Agency

    • NGOs


Examples for Marketing Activities together with the EU Flower

  • Info and teaching material „Eco-school-bag“

    • Flower- and EFW-info material attached

    • Quiz-info attached

  • Quiz

    • Questions mainly on content of eco-school-bag

    • Paper version and e-version

    • Class exchange programmes


Events

  • Euro

  • Events at POS

  • Photo competition


Events

Stand quiz game wheel

Apples

with „green cards“


Events

Flower artists –

attracting people


Thank you for your attention !


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