Dr. Regina Preslmair Federal Ministry of Agriculture, Forestry, Environment and Water Management - PowerPoint PPT Presentation

Strategies for the support of tourist enterprises towards the achievement of the EU Eco-label –
Download
1 / 14

  • 88 Views
  • Uploaded on
  • Presentation posted in: General

Strategies for the support of tourist enterprises towards the achievement of the EU Eco-label – Marketing initiatives in Austria. Dr. Regina Preslmair Federal Ministry of Agriculture, Forestry, Environment and Water Management. Taiex Bucharest, 13-14 March 2008. PR and Marketing Activities.

I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.

Download Presentation

Dr. Regina Preslmair Federal Ministry of Agriculture, Forestry, Environment and Water Management

An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -

Presentation Transcript


Dr regina preslmair federal ministry of agriculture forestry environment and water management

Strategies for the support of tourist enterprises towards the achievement of the EU Eco-label – Marketing initiatives in Austria

Dr. Regina Preslmair

Federal Ministry of Agriculture, Forestry,

Environment and Water Management

Taiex Bucharest, 13-14 March 2008


Pr and marketing activities

PR and Marketing Activities

  • Publications: catalogue, Image-folder, Flyer


Dr regina preslmair federal ministry of agriculture forestry environment and water management

  • Insertions in representative Media

  • Public relations in representative Media

  • Marking of Eco-labelled Enterprises in other tourism catalogues or brochures


Dr regina preslmair federal ministry of agriculture forestry environment and water management

Support –Information material

- Guest-info

- Posters- book of vouchers


Dr regina preslmair federal ministry of agriculture forestry environment and water management

  • Presentations at fairs and Exhibitions e.g. ITB Berlin, Viennese Tourism fair


Dr regina preslmair federal ministry of agriculture forestry environment and water management

  • Homepage

  • Newsletter


Dr regina preslmair federal ministry of agriculture forestry environment and water management

Cooperation with

internet-tourism

platform Tiscover


Marketing for eu eco label for camp sites

Marketing for EU Eco-label for camp-sites

  • Presentation of the EU Eco-label for Camping-sites

  • Workshops

  • Fairs

  • Special camping brochure


Examples for marketing activities together with the eu flower

Examples for Marketing Activities together with the EU Flower

EU-LIFE-Project Flower Week:

Activities together with Austrian Eco-label

  • Online-Quiz for schools

  • Workshops with companies

    • Textiles,

    • Cleaners and detergents

    • Tourism

  • Ambassadors

    • Consumer organisations

    • Federal Procurement Agency

    • NGOs


Examples for marketing activities together with the eu flower1

Examples for Marketing Activities together with the EU Flower

  • Info and teaching material „Eco-school-bag“

    • Flower- and EFW-info material attached

    • Quiz-info attached

  • Quiz

    • Questions mainly on content of eco-school-bag

    • Paper version and e-version

    • Class exchange programmes


Events

Events

  • Euro

  • Events at POS

  • Photo competition


Events1

Events

Stand quiz game wheel

Apples

with „green cards“


Events2

Events

Flower artists –

attracting people


Dr regina preslmair federal ministry of agriculture forestry environment and water management

Thank you for your attention !


  • Login