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Industrial Revolution

Industrial Revolution. England. Industrial Revolution. 1600 1700 1800 1900 2000. Japan. Industrialization. Railways: Operation Kilometers. No. of automobile registered. U.S.A.

cleo-phelps
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Industrial Revolution

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  1. Industrial Revolution England Industrial Revolution 1600 1700 1800 1900 2000 Japan Industrialization

  2. Railways: Operation Kilometers

  3. No. of automobile registered U.S.A. 1850 1900 1950 2000 Japan Industrialization

  4. Penetration ratios of home appliances in Japan, 1960-2010 % 3Cs

  5. Automobile 普及率＝K／（１+αｅ－βＹ）　　　　K：飽和水準、α、β：定数 $ source: NEDO, 石油代替エネルギー計量分析調査, 1999年3月

  6. ICT Indicators of the USLong-term perspective

  7. ICT Indicators of JapanLong-term perspective

  8. Media 資料：電通総研「情報メディア白書2003」

  9. Logistic Curves KY = -------------- 1 + b e-cx K=100, b=1 c=2 c=5 c=10

  10. Logistic Curve - how to use it?A case of mobile-phone population the number of mobile subscribers

  11. step-1 conversion to the penetration ratio Y number of subscribers Y = ------------------------------- population

  12. step-2 preparation for linear regression analysis KY = or K/Y – 1 = b e-CX 1 + b e-CX log (K/Y – 1) = log (b e-CX) log (K/Y – 1) = log b – C X if we set Z = log (K/Y – 1) and B = log b then B, C will be estimated by regression analysis Z = B - C X

  13. step-3 assume K and calculate Z = log (K/Y-1)

  14. step-4 compare the regression results, choose the highest R2

  15. A verificationexperiment

  16. Advertising channels and their cost IP網 放送網 視聴者数　10 102 103 104 105 106 107 108

  17. 企業広告主 衛星放送 地上波放送 新聞雑誌 CATV 映画演劇音楽会等 電話 消費者 音楽CDﾋﾞﾃﾞｵ Internet 発信者としての消費者 情報機器ﾊﾟｿｺﾝ周辺機器 AV機器TV,VTR,ｶﾒﾗ等 広告費 情報の 流れ

  18. Advertising expenditure by channel Japan, 1985-2008 source: Dentsu, NIHON NO KOUKOKUHI (Ad Expenditure of Japan)

  19. Distribution volumes of magazines in Japan

  20. Distribution volumes of magazines in Japan

  21. Distribution volumes of magazines, Shogakkan • 週刊少年ジャンプ • 週刊ヤングジャンプ • MORE • ジャンプスクエア • non・no • Myojo • ビジネスジャンプ • スーパージャンプ • 週刊プレイボーイ • Vジャンプ

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