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Building the SOA City

Building the SOA City. Strategies to bring SOA into Enterprises. An Episode from : Building the SOA City. Author : Axel Angeli Logosworld.com Adopted for Getronics PinkRocade At Philips Eindhoven 12th June 2007. Governing SOA evolution. SOA is still a secret … Why SOA?

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Building the SOA City

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  1. Buildingthe SOA City Strategiesto bring SOA into Enterprises

  2. An Episode from:Buildingthe SOA City Author: Axel Angeli Logosworld.com Adoptedfor Getronics PinkRocade At Philips Eindhoven 12th June 2007

  3. Governing SOA evolution • SOA is still a secret … • Why SOA? • SOA Saves 90% IT money • Cape Enterprise 2.0 • Use cases of (e)SOA • What is SOA? • How to Get SOA? • Imagine SOA Marketplace as a City • Blue Elefant SOA Certificate

  4. SOA is still a secret … Many a vendor „sells SOA“ without seeming to know what they are talking about.

  5. eSOAis Still FarAway SOA Award Contest SAP, IBM, Oracle … they all offer SOA andareyetfar, farawayfrom a practibleandusablearchitectureforrunningservicesefficiently in enterprises.  Offersareimmature, incompleteandoften TOO complicatedtouse

  6. Why SOA? Nearly all IT providersnowspeakof SOA. Do theyreallynowwhat SOA means? Do weneed SOA?

  7. IT in ERP todayis „vendor-oriented“ • The capabilityof a productdecideswhatto do withthesoftware • Recombinationoffeaturesisnearlyimpossible

  8. Wewantthebestofeach Wewantto „mash-up“ thefunctionalitiesofspecializedsoftware

  9. SOASaves 90% IT money A well establishedandcompanywidedeployed SOA savestypically 90% of IT investmentcomparedtoclassicalimplementations.

  10. Windows isAlready a Mashup King Weuse Microsoft Office OrmayuseOpenOfficeinstead UseUleadPhotoImage Use Browser fromFirefoxor Flock DestopSearchfrom Google  Best ofBreed Just Download, install  Run

  11. ERP may Look LikeThisSoon • Scenario • Run MM on SAP ERP • Use Amazon andvendorcatalogues • Run SD on Microsoft Dynamics AX • SRM on Web-based SAP SRM • CRM on Jira • Financials on Oracle • PP on own IBM i5 • PM on systemofexternalservicepartner

  12. WWW isalready a freemarketofservices • Windows softwarefrom download.com • Email from Yahoo, google etc. • Shopping directoryby eBay • Books andelectronicsby Amazon • Homepageprovider, bloggertools, socialnetworks …

  13. SAP Is Readyfor SOA • Netweaver • BAPI delivers SAP asservices • Unfortunately not yetcomplete • Workflow connectstomessaging • SRM, CRM, BI areservicehubs • Fullconnectivity via RFC and HTTP • BusinessByDesign (ByD) • An excellentservicesuite • Dynamics AX andByD will be ERP champions

  14. Cape Enterprise 2.0 Howenterpriseslearnfromthesuccessstoryofthe WWW. Finally.

  15. Enterprise 2.0 (3.0?) • „Webification“ ofenterprisecollaboration • Central Sharepoints fordata • Life Collaboration • „You Tube“ forenterprisesandlife-cams • Desktop-Sharing • Enterprise Search • Semnatic Web • Wiki Libraries insteadofdirectorytrees • Enterprise widediscussionforums • ERP   Desktop Integration • Application  Outlook

  16. Enterprise 2.0 Learns WWW • Enterprises adoptthesuccesful WWW • WWW isbased on services • WWW is a grown SOA •  • Learning from AMAZON, Google, XING, Wikipedia, eBAY, YouTube et.al.

  17. Social Networks are on therise • Socialcommunitieslike XINK, LinkedIn • Stay in touchwithbusinessfriends • The bigMathematicalbrain: Matheon • Best mathgenies form a newgiantmathbrain • Developer networks • No OSS anymore SDN istheplacetogo

  18. SOA isthegroundworkfor Enterprise 2.0 • Enterprise 2.0 isbased on collaboration • Collaborationrequires SOA • Enterprises are not yet SOA ready …

  19. Enterprise AppsBecome Services • Enterprise Suites turn into Service Collections

  20. Whatis SOA? Making sure that we speak of the same. „First confuse the words then the things“

  21. SOA is More Than Middleware and ESB Middleware and ESB arethecommunicationlayer Theyarethestreetsandcodeoftraffic

  22. Governance Frontend Services Semantics Abstraction Middleware Persistence Virtualization Security & Safety Physical Layer SOA istheMarketplacefor Services

  23. Thinking different The importantthing in SOA is not so muchtoobtainnewtechnologyastodiscovernewwaysofthinkingaboutthem.

  24. SOA is the Service Marketplace SOA caters for an infrastructure and basic services to make the execution of services as convenient as possible

  25. SOA ComponentStack Governance • Investment, arbitration, SOA marketing Frontend • Design, Accessability, Desktop Integration Services • ERP components, APIs, UDDI Semantics • BI, Search, Semantic Web 3.0, repository Abstraction • Programming, VM, ManagedRuntime Middleware • Messaging, Workflow, ETL, Data Source Persistence • DB, MQ, Filesys, Replication Virtualization • Ressource sharing, Scaling, Recovery Security & Safety • Firewalls, compliance, Access security, encryption Physicallayer • Network, Hardware

  26. HowtoGet SOA? The administrationanddevelopmentplanningofcitiesaretherole model for SOA governance.

  27. SOA Evolveslike a City Andeverydaytherearesurprises, youcannotcontrolandpredicteverything

  28. In thebeginning …. • therewereisolatedhabitats • Every farmautonomous • Water, nutrition … all suppliedbythemselves • That was inefficient

  29. Thenhabitatsstartedsharingservices • Common fountain • Farmsspecialiing in meat OR crop • Expert serviceswerecreated • Schools, smiths, waggoners, carpenters, bakeries … • Onetown wall protectseverybody

  30. Community ismoreefficientthanthesumofindividuals

  31. As communitiesgrew Marketplacesforservicescametobe

  32. HowGetting SOA: ImagineMarketplaces • Cities meancommunities • SOA isforcommunities • Enterprise 2.0 is a community

  33. ChallengesofInteractingSocieties Freelyinteractingagentscreate an uncontrollable form ofcomplexity

  34. Oligarchycannotcopewithcomplexity

  35. How Do YouControlComplexity? • Howtocontrolthecrewof a ship? • Howtoyoucontrol an army? • Howtogovern a city? • Howtoyoucontrol China, Zimbabwe?

  36. WaterfallDoesn‘tMeetComplexity • Waterfallmethodimplylinearity • Waterfallignoresthatactionmayreverberatetoearlierconditions • Waterfallis not agile

  37. The Paradox ofUncertainty • 2-body Theorem • A satellite revolves in an exact elliptical path around it gravitational center point. • 3-body Theorem • There is no elementary mathematical formula to calculate the paths of three body that interact with each other

  38. Napoleon Bonaparte Coincidenceistheonlytrueruleroftheuniverse.

  39. How doyoucontrolplanets‘ motion? • Planetsarecontrolledbygravitation. • Gravitation produces a focalpoint. • Gravitation meansattraction. gravitation

  40. Attractioncontrolscommunities • Enterprises arecommunities • Attractionmaybe • More money, lesscosts • More creativeness • More funandjoy • More productiveness • Betterquality

  41. ADevine Circle • SOA CreatesAttraction • Attractioncreatesservices • Services driveenhancements in architecture • Better SOA createsmoreattractions

  42. SOA Staysand Falls With Services • SOA needsElementary (=Public) Services • Otherwise SOA islike a citywithoutcraftsmen • City Services: • Government,&Administration, Police, Justice • Streets, water&electricty, garbageremoval • Private Services • Craft, commerce (commoditiesandassistence)

  43. Johann Wolfgang Goethe Every bright idea has been thought of before, you only need to try thinking of it again. Alles Gescheite ist schon gedacht worden, man muss nur versuchen, es noch einmal zu denken.

  44. logosworld.com Blue Elefant SOA Certificate The Blue Elefant logo is awarded to consultants and organisations that have proven their knowledge in the field of the Service Oriented Architecture.

  45. Blue Elephant League SaysThankYou! Blue Elephant www.logosworld.com • axel-blue.elephant@logosworld.com Axel Angeli Lynton Grice

  46. The Blue Elephant Stampede Networking computersmeansnetworkingpeople! • Blue ElephantsKnowThatthe World is a Village • Blue Elephantsevangelizethevisionofcollaborationofcomputersoftwareacrossorganisations • Blue Elephants Mentor EAI Projects • Blue ElephantsGive Independent Expertize • Contact: blueelephants@logosworld.com

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