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V Профессиональная Конференция «Я – директор по маркетингу». 8 декабря www.MarketingOne.ru. Ocean\'s Eleven. Анастасия Ласка Москва, декабрь 2011. Нужен минимум 1 год. www.MarketingOne.ru. Голова рыбы. www.MarketingOne.ru. Put everyone on the same page. Верьте интуиции.

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V Профессиональная Конференция «Я – директор по маркетингу». 8 декабря

www.MarketingOne.ru

Ocean\'s Eleven

Анастасия Ласка

Москва, декабрь 2011

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Голова рыбы

www.MarketingOne.ru

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www.MarketingOne.ru

«Перекладывайте ответственность»

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www.MarketingOne.ru

Advice is welcome

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www.MarketingOne.ru

Breathing one air

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www.MarketingOne.ru

Ownership of knowledge

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Pricing

www.MarketingOne.ru

Marketing & Customer ManagementDirector

Target Group Management HoReCa

Target Group Management

Traders

Target Group Management SCO

CRM & Market Research

Brand Communications

E-Commerce

  • Develop and implement the concept and the strategy of Target Group on country level
  • Define and develop Core target group within the TG
  • Initiate and realize marketing actions to develop target group:
  • research
  • assortment
  • pricing policy
  • adaptation of value added services to TG needs
  • communication (advertising campaigns: ATL, BTL, Internet)
  • concept definition and content of communication materials (MM; advertising materials etc.)
  • support field force with selling instruments in order to develop corresponding TG

Marketing research

Advertising

Promotion

Analytics

Direct Media Communication

Interactive CRM

Pricing

Brand Design

Lifecycle & segmentation

On-line activities

On-line activities

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www.MarketingOne.ru

Не экономьте

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www.MarketingOne.ru

Инвестиции в людей vs инвестиции в деятельность

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www.MarketingOne.ru

Спасибо за внимание!

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