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Анастасия Ласка Москва, декабрь 2011 PowerPoint PPT Presentation


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V Профессиональная Конференция «Я – директор по маркетингу». 8 декабря www.MarketingOne.ru. Ocean's Eleven. Анастасия Ласка Москва, декабрь 2011. Нужен минимум 1 год. www.MarketingOne.ru. Голова рыбы. www.MarketingOne.ru. Put everyone on the same page. Верьте интуиции.

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Анастасия Ласка Москва, декабрь 2011

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V Профессиональная Конференция «Я – директор по маркетингу». 8 декабря

www.MarketingOne.ru

Ocean's Eleven

Анастасия Ласка

Москва, декабрь 2011


Нужен минимум 1 год

www.MarketingOne.ru


Голова рыбы

www.MarketingOne.ru


Put everyone on the same page


Верьте интуиции

www.MarketingOne.ru


www.MarketingOne.ru

«Перекладывайте ответственность»


www.MarketingOne.ru

Advice is welcome


www.MarketingOne.ru

Pipeline


www.MarketingOne.ru

Breathing one air


www.MarketingOne.ru

Ownership of knowledge


Pricing

www.MarketingOne.ru

Marketing & Customer ManagementDirector

Target Group Management HoReCa

Target Group Management

Traders

Target Group Management SCO

CRM & Market Research

Brand Communications

E-Commerce

  • Develop and implement the concept and the strategy of Target Group on country level

  • Define and develop Core target group within the TG

  • Initiate and realize marketing actions to develop target group:

  • research

  • assortment

  • pricing policy

  • adaptation of value added services to TG needs

  • communication (advertising campaigns: ATL, BTL, Internet)

  • concept definition and content of communication materials (MM; advertising materials etc.)

  • support field force with selling instruments in order to develop corresponding TG

Marketing research

Advertising

Promotion

Analytics

Direct Media Communication

Interactive CRM

Pricing

Brand Design

Lifecycle & segmentation

On-line activities

On-line activities


www.MarketingOne.ru

Не экономьте


www.MarketingOne.ru

Инвестиции в людей vs инвестиции в деятельность


www.MarketingOne.ru

Спасибо за внимание!


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