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The Relay Solution

The Relay Solution. The RapidFire Solution. Hub Group eBrochure Ideas. Initial eBrochure: Hub Group Overview Dynamic Commercial Style eBrochure Possible follow-on eBrochures More detailed Presentation Style overview Specific Service Offering eBrochures

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The Relay Solution

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  1. The Relay Solution

  2. The RapidFire Solution

  3. Hub Group eBrochure Ideas • Initial eBrochure: Hub Group Overview • Dynamic Commercial Style eBrochure • Possible follow-on eBrochures • More detailed Presentation Style overview • Specific Service Offering eBrochures • Domestic and Global Intermodal services • OTR – Highway • Logistics Outsourcing and Consulting • i2 Group services

  4. Elements of Initial eBrochure Elements from website

  5. New Elements • Animated Graphics • Script of corporate message that flows like a story • Professional Voice-Over • Original, professional musical intro, background, and ending themes. • Video • “Look and feel” • Complement existing marketing materials or website or • Develop new look and feel

  6. Example eBrochure Concept Initial dynamic eCommercial-style eBrochure • Outlines core competencies • Domestic and Global Intermodal services • OTR – Highway • Logistics Outsourcing and Consulting • Content from • Home page on website • Existing print brochures • Original graphics and animation

  7. Example eBrochure Introduction • Animation • Wheel parts (spokes, rim, hub) floating around with no logo or text. • Voice Over • Hub Group client pain points • Supply Chain difficult to manage, track, control expense • No common communication network or point of control

  8. Example eBrochure • Wheel elements “come together” as V.O. describes Hub Group’s service offerings. • In concert with V.O. descriptions of each Hub offering, the text in the image comes into view: • Leader in Intermodal Truckload Transportation [Intermodal Transport fades in] • Contracts with 3,000 OTR truck lines [OTR Trucking fades in] • Knowledge-Driven Logistics [Logistics fades in]

  9. Transition and Theme • Wheel theme continues throughout eBrochure • Provides transition between descriptions of service offerings • Adds continuity • Adds visual interest

  10. OTR - Trucking • Animation • Hub Group Wheel transitions to tractor-trailer wheel during description of OTR-Trucking service • Similar to how this *banner uses a freight container to illustrate intermodal transport • Script • Developed from website text *Copied from the University of Denver Intermodal Transportation Institute website

  11. Intermodal Transport • Wheel transitions to wheel of railcar during description of intermodal transport.

  12. Logistics Services • Wheel transitions again to “gear” in image of computer or computer network to illustrate …

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