Fonts
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Fonts. So many fonts, so much choice. Why are there so many typefaces ?. More than 1000 fonts Just as an author struggles to find the right words , the graphic designer struggles to find the right typeface to match, support, or enhance the words .

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Fonts

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Fonts

Fonts

So many fonts, somuchchoice


Why are there so many typefaces

Why are theresomanytypefaces?

  • More than 1000 fonts

  • Just as an authorstruggles to find the right words, the graphic designer struggles to find the right typeface to match, support, or enhance the words.


How to download a new typeface

How to download a new typeface?

  • Choose a font on www.dafont.com

  • Downloadit

  • Go in C:\Windows\Fonts

  • File/Install New Font


How to choose a font

How to choose a Font ?

  • Readability

    • Not to beconfusedwithlegibility (not alwayseasy to read)

    • Important role of leading, tracking and line length


How to choose a font1

How to choose a Font ?

  • Voice

    • No coincidence if letterforms are called as wellcharacters

    • Ownidenty

    • Choose the right one to convey the right emotion


How to choose a font2

How to choose a Font ?

  • Color

    • Sometypefacesworksbetterwithsomecolorsthanothers

    • Impact leading, tracking …


Typeface font

Typeface & Font

  • Typefaceis a set of characters(numbers, symbols, letters, marks ….)e.g: Arial, Verdana ….

  • Font is a specific size and style of the typefacee.g: Verdana, 10pt, Bold


Typeface categories

Typefacecategories

  • Serif: Times New Roman

  • Sans-serif: Arial

  • Symbols (Webdings): sdvryjh

  • Other alphabets:


How to design a text

How to design a text ?

  • Leading= interlinespacing

  • Tracking = intercharacterspacing

  • Font Style:

    • 4 main styles: Bold, Regular, Italic, Bold Italic

    • Other styles: Black, Narrow…

  • Size

  • Caps, SmallCaps, Lower-case letters

  • Orientation

  • Wrapping

  • Styles

  • Effects


Some rules

Somerules

  • Generally, weavoid to use more than 2 differenttypefaces

  • Whenyou use 2 differenttypfaces, better to choose a Serif and a Sans-Serif

  • Use contrast

    • With style: Bold, italic….

    • Trackingcontracted and expanded

    • Neutral and flashy colors

  • Don’tbe « toomuch »

  • Think about the appropriated style that match yourcreation (Corporate, minimalist, modern, oldschool…)


Example 1 with tracking

Example 1 withtracking

Logo

Your slogan here


Exemple 2 play with size

Exemple 2 : playwith size

This isto illustrate

howyoucanplay

withtext


Example 3 warped text

Example 3: Warpedtext


Fonts

http://vandelaydesign.com/blog/design/photoshop-text-tutorials/


Exercise

Exercise

  • Choose a quotefrom a famousauthor

  • Select a typefacethat match the emotionconveyed by the quote (youcan use 2)

  • Create a new document in Photoshop (Width: 29,7cm – Height: 21cm – Resolution: 300Dpi

  • Play withleading, trackings, style and all the criteriathatweexplored in order to create the best creation.

  • Once you are done, saveyourworkfor the Web

  • Uploadit on Studium

  • Go on the Blog and vote by addingyournameone time belowyour favorite creation


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