Cool who s going to pay for that
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Cool – who’s going to pay for that?. ORCID BWG (Business Working Group) Outreach Meeting, September 16 th , 2011. BWG – who are we?. Gregg Gordon, SSRN Karen Hunter, Elsevier Dave Kochalko , Thomson Reuters Salvatore Mele , CERN Ed Pentz, CrossRef, co-Chair

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Cool who s going to pay for that

Cool – who’s going to pay for that?

ORCID BWG (Business Working Group)

Outreach Meeting, September 16th, 2011


Bwg who are we

BWG – who are we?

  • Gregg Gordon, SSRN

  • Karen Hunter, Elsevier

  • Dave Kochalko, Thomson Reuters

  • Salvatore Mele, CERN

  • Ed Pentz, CrossRef, co-Chair

  • Lisa Schiff, California Digital Library

  • MacKenzieSmith, MIT

  • Craig Van Dyck, Wiley, co-Chair


Bwg remit

BWG Remit

  • …responsible for developing a business plan, including funding options, and membership and affiliate policies for Board approval.

  • …will coordinate its work with the TAG and the OWG.


Business plan for a sustainable organization

Business Plan - for a sustainable organization

  • BWG sub-groups developed initial proposals on what fees could be charged (mid-2010)

    • Membership fees; transaction fees; fee-for-service (real-time access, alerts, bulk querying, disambiguation)

  • ORCID Survey (late 2010) asked about

    • Willingess to pay

    • Ideas for ways to fund ORCID

  • Mellon grant to fund business model feasibility study


Orcid funding so far

ORCID funding so far….

  • In kind (2010) – staff time; board, working groups, technical and legal

  • Sponsorship 1 (early 2011) - $244,000 in donations from Founding Sponsors

  • Small grants (mid-2011) – Mellon ($49,000); VIVO ($25,000)

  • Sponsorship 2 (late 2011) – announced in August to get additional $250,000

  • Major loans and grants (late 2011/early 2012) - Mellon funded feasibility paper and more detailed business plan


Business model feasibility study

Business Model Feasibility Study

  • $49,000 grant to fund consultant Raym Crow

  • PIs from MIT, Harvard, and Cornell – MacKenzie Smith taking the lead for ORCID

  • Report on sustainable business model for ORCID - focus on academic institutions; also publishers, funding agencies, other stakeholders

  • Mainly U.S., but considering international interests

  • Will inform decisions about ORCID business models with October 2010 Participant survey


Orcid sustainability framework

ORCID Sustainability Framework

  • Framework for modeling scenarios

  • Baseline scenario that can be adjusted

  • What drives the model: development and operating costs; market sizing; price points, adoption curve


Costs

Costs


Who s the market

Who’s the market?

  • Universities and research institutes

  • Government and private funders

  • For profit publishers

  • Non-profit publishers


What are fees

What are fees?

  • Initially tiered annual membership fees

  • One time capitalization fee (JSTOR, ARTstor)


Revenue

Revenue


Investment capital required

Investment capital required?

$2.725 million


Investment capital

Investment Capital

  • Donations

  • Grants

  • Loans


Next steps

Next Steps

  • Refine cost assumptions

  • Revise market sizing, pricing and adoption curve assumptions

  • Update cost and revenue projections

  • Recalculate investment capital required

  • Get loan commitments

  • Pursue grants


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