Presented by group c arby artoonian jessica thomas richard orozco alex fajardo sam hacopian
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Company Analysis of Dell Inc. PowerPoint PPT Presentation


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Presented by Group C: Arby Artoonian , Jessica Thomas, Richard Orozco, Alex Fajardo & Sam Hacopian. Company Analysis of Dell Inc. About Dell. Leading company in PC manufacturing Creates products for consumer and business environments

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Company Analysis of Dell Inc.

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Presented by group c arby artoonian jessica thomas richard orozco alex fajardo sam hacopian

Presented by Group C:

ArbyArtoonian, Jessica Thomas, Richard Orozco, Alex Fajardo & Sam Hacopian

Company Analysis of Dell Inc.


About dell

About Dell

  • Leading company in PC manufacturing

  • Creates products for consumer and business environments

  • Builds Desktop PC’s, Laptops, Storage Devices, Software Etc.


External environment

External Environment

Strengths/Opportunities:

  • Robust market position

  • Good cash flow generation

  • Emerging economies create growth

  • Gaining market share in cloud computing

    Weaknesses/Threats:

  • Weak R&D

  • Lower margins compared to peers

  • Tablets cannibalizing PC sales

  • Intense completion from Apple, HP, Acer, Cisco etc.


Company performance

Company Performance

  • Increases in R&D spending over the past years

  • Reducing the portion of low-margined products in its sales mix

  • Difficult sales climate ahead with economic issues and natural disasters.

  • Unfavorable earning estimates for Dell in 2012


Major challenges in the past three years

Major Challenges in the past three years

  • Low R&D spending over the years compared to competitors

  • Low innovation

  • Sales numbers decreased in certain years

=Revenue

=Price


Dell s present and future challenges

Dell’s Present and Future Challenges

  • Present Challenges:

    • Comparatively weak R&D

    • Lower profit margins against competitors

  • Future Challenges:

    • Tablets cannibalizing

    • Dependence on PC market

    • Intense competition from powerful rivals:

    • Apple, HP, IBM, servers & tablets


Dell s management team

Dell’s Management Team

  • Dell is dynamically comprised of both the Board of Directors and the Management Team.

  • Functions of Board of Directors:

    • Management planning and oversight

    • Strategic and operational planning

    • Financial reporting

    • Governance, compliance and risk management

    • General advice to management

  • Functions of Management Team:

    • Organizing management

    • Strategic and operational planning and implementation

    • Managing risk

    • Financial reporting


Dell s management team continued

Dell’s Management Team Continued

  • Key Management & Executive Members:

    • Michael S. Dell - CEO

    • Brian T. Gladden - CFO/Senior Vice President

    • David Johnson - Senior Vice President

    • Jeffrey Clarke - Vice Chairman

    • Karen H. Quintos - Chief Marketing Officer/ Senior Vice President

    • Steve H. Price - Senior Vice President Human Resources

    • Stephen Felice - President, CCO, Division Officer


Strategy and structure of dell

Strategy and Structure of Dell

  • Dell has implemented a growth strategy that consists of delivering results, investing for growth and building on their strengths.

  • Dell tailor’s its business based on a mixed structure. The structure revolves around product structure and customer structure. Customers are divided into enterprise large companies, medium-small businesses and personal consumers.


Potential solutions for dell s challenges

Potential Solutions for Dell’s Challenges

  • Expanding products & services to emerging markets i.e. China

  • Investing on Cloud computing

  • Developing new products such as tablets to capture market share.


Lessons learned from dell

Lessons Learned from Dell

  • Dell’s centralized structure allows greater control from top managers.

  • Keep managers and employees engaged in the company’s goals and standards.

  • Keep costs low to ensure low prices for consumers.

  • Intensely research a new market before entering to maximize efficiency and price of the product.


Thank you

THANK YOU!


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