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Bringing Sexy Back:. The Book Party in the Digital Age. Book Party. Business Reasons to do a. Create community:   Create conversation, connection, engagement   Create and maintain relationships  Reach influencers, press, tastemakers. 

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Bringing Sexy Back:

The Book Party

in the Digital Age


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Book Party

Business Reasons to do a

Create community:  

Create conversation, connection, engagement  

Create and maintain relationships 

Reach influencers, press, tastemakers. 

Engender a feeling of exclusivity and closeness with the author and the author's mission of getting the word out about his or her book. 


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CONS

COST

They cost several thousand dollars

GEOGRAPHICAL LIMITS

They occur in one place at one time

TIME LIMITS

There’s a 2-3 hour window to have an effect

LIMITED REACH

Only so many taste-makers and press can fit into a room

RESULTS

Who knows?

Book Party


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Book Party?

What’s a digital

IT’S NOT LIMITED BY TIME

It can happen before, during, and after the official release of a book

IT CAN BE ASYNCHRONOUS

You can have a book party occur in many time zones at once, starting/ending

at different times 

IT’S NOT LIMITED BY GEOGRAPHY

It can be anywhere 

IT’S BIGGER

It reaches larger numbers of people

IT’S SMALLER

It reaches a targeted audience


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Book Party?

(continued)

What’s a digital

IT’S AUTHENTIC

Your message is spread by word-of-mouth

IT’S MEASURABLE

Results are trackable

IT’S FOREVER SEARCHABLE

Because a digital record leaves a trail, you can always look up a digital book party

IT’S COMMUNITY BUILDING

It’s not just about the author. It’s about the audience, too. The audience wants to interact with the author, but they also want to interact with like-minded souls, just as they would at a traditional book party. And those relationships people have reflect back in positive ways onto the author, onto the book, onto the publisher who brought them together. It’s a beautiful and virtuous circle.


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Community

This is the Culture of

Digital tools enable you to create a Culture of Community around:

Your authors

Your books

Your publishing house

….so the connection to readers becomes deep and ongoing


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Twitter:

Taking Book Talk to New Levels

JE TWEET, DONC J’EXISTE

Twitter allows you to reach more of your readers, more directly, more personally and more consistently over time than ever before. It’s like having a CONSTANT conversation.

It’s like tapping in to a list of pre-qualified people who can buy your book – and can talk it up for you. 

And when people talk up your book on Twitter, it helps create a multiplier effect.


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Twitter Tips: Bringing the Paparazzi to Your

Online Book Party


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Search terms:

1) BOOK SUBJECT 2) BOOK GENRE3) AUTHOR NAME (IF WELL-KNOWN)4) FRIENDS OF AUTHOR (GET LIST FROM HER)5) PRESS/JOURNOS6) REVIEWERS WHO TWITTER7) BLOGGERS WHO REVIEW8) ANYTHING LITERARY OR BOOK-RELATED9) ANYTHING WRITER- OR WRITING-RELATED


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Follow twitter.com/mediabistro

We point you to people, tactics + best practices


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Online Parties…

Face to Face

Tweetups Can Be Both


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inauguration


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journchat


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live streaming radio (or listen later)


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BlogTalkRadio (BTR) brings the old-school author radio tour to the Web, with the potential to reach many more people all at once. BTR launched in 1996, has broadcast 200k+ episodes, hosted by tens of thousands of individuals,

companies and organizations.


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Books have their own category on BTR


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Ustream.TVa live, streaming, book party (or watch later)


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Gary’s been called “the first wine guru of the YouTube era.” “He’s more hyper than Emeril, more cheerful than Racheal Ray, more street than Bobby Flay and cockier than all of them combined,” from TIME magazine.


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Meetups:

Where Digital Book Parties Get Physical


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Meetup was founded in 2002. It has 2.5 million members.

Meetup.com

“Meet up provides a platform for people anywhere to set up a meeting, and organize others with similar interests. Chess Players, Working Mothers, Computer Geeks and Book Clubs all use [Meetup] to gather, share and accomplish things that can only be done in groups.” –Huffington Post


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Meetup

Ways to use

Reach out to existing Book Groups

Reach out to existing Interest Groups

Advertise on Meetup

Sponsor a Group’s eventsCreate Your Own Events


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Brooklyn


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Social Networks:

Facebook, etc.

It’s not Just About Throwing Sheep


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Facebook

Put more in and get more out

Create personal pages for authors

Change content, pictures, updates regularly 

Connect Twitter to Facebook for easy updates 

Use FB to send invites out to your digital events, as well as news, reviews and press mentions 

Host discussions, upload video, cross-link to author blog

Engage your fans and friends – don’t just push


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DIY Book Communities

The Thing About Ning


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Online Book Parties

Never End...

Search for like-minded people

Reach out – to influencers and multipliers

Engage – get the conversation going

Keep engaging your new friends

Think of yourself as a community organizer


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