Bringing Sexy Back:. The Book Party in the Digital Age. Book Party. Business Reasons to do a. Create community: Create conversation, connection, engagement Create and maintain relationships Reach influencers, press, tastemakers.
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Bringing Sexy Back:
The Book Party
in the Digital Age
Business Reasons to do a
Create conversation, connection, engagement
Create and maintain relationships
Reach influencers, press, tastemakers.
Engender a feeling of exclusivity and closeness with the author and the author's mission of getting the word out about his or her book.
They cost several thousand dollars
They occur in one place at one time
There’s a 2-3 hour window to have an effect
Only so many taste-makers and press can fit into a room
What’s a digital
IT’S NOT LIMITED BY TIME
It can happen before, during, and after the official release of a book
IT CAN BE ASYNCHRONOUS
You can have a book party occur in many time zones at once, starting/ending
at different times
IT’S NOT LIMITED BY GEOGRAPHY
It can be anywhere
It reaches larger numbers of people
It reaches a targeted audience
What’s a digital
Your message is spread by word-of-mouth
Results are trackable
IT’S FOREVER SEARCHABLE
Because a digital record leaves a trail, you can always look up a digital book party
IT’S COMMUNITY BUILDING
It’s not just about the author. It’s about the audience, too. The audience wants to interact with the author, but they also want to interact with like-minded souls, just as they would at a traditional book party. And those relationships people have reflect back in positive ways onto the author, onto the book, onto the publisher who brought them together. It’s a beautiful and virtuous circle.
This is the Culture of
Digital tools enable you to create a Culture of Community around:
Your publishing house
….so the connection to readers becomes deep and ongoing
Taking Book Talk to New Levels
JE TWEET, DONC J’EXISTE
Twitter allows you to reach more of your readers, more directly, more personally and more consistently over time than ever before. It’s like having a CONSTANT conversation.
It’s like tapping in to a list of pre-qualified people who can buy your book – and can talk it up for you.
And when people talk up your book on Twitter, it helps create a multiplier effect.
Twitter Tips: Bringing the Paparazzi to Your
Online Book Party
1) BOOK SUBJECT 2) BOOK GENRE3) AUTHOR NAME (IF WELL-KNOWN)4) FRIENDS OF AUTHOR (GET LIST FROM HER)5) PRESS/JOURNOS6) REVIEWERS WHO TWITTER7) BLOGGERS WHO REVIEW8) ANYTHING LITERARY OR BOOK-RELATED9) ANYTHING WRITER- OR WRITING-RELATED
We point you to people, tactics + best practices
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Face to Face
Tweetups Can Be Both
live streaming radio (or listen later)
BlogTalkRadio (BTR) brings the old-school author radio tour to the Web, with the potential to reach many more people all at once. BTR launched in 1996, has broadcast 200k+ episodes, hosted by tens of thousands of individuals,
companies and organizations.
Books have their own category on BTR
Ustream.TVa live, streaming, book party (or watch later)
Gary’s been called “the first wine guru of the YouTube era.” “He’s more hyper than Emeril, more cheerful than Racheal Ray, more street than Bobby Flay and cockier than all of them combined,” from TIME magazine.
Where Digital Book Parties Get Physical
Meetup was founded in 2002. It has 2.5 million members.
“Meet up provides a platform for people anywhere to set up a meeting, and organize others with similar interests. Chess Players, Working Mothers, Computer Geeks and Book Clubs all use [Meetup] to gather, share and accomplish things that can only be done in groups.” –Huffington Post
Ways to use
Reach out to existing Book Groups
Reach out to existing Interest Groups
Advertise on Meetup
Sponsor a Group’s eventsCreate Your Own Events
It’s not Just About Throwing Sheep
Put more in and get more out
Create personal pages for authors
Change content, pictures, updates regularly
Connect Twitter to Facebook for easy updates
Use FB to send invites out to your digital events, as well as news, reviews and press mentions
Host discussions, upload video, cross-link to author blog
Engage your fans and friends – don’t just push
DIY Book Communities
The Thing About Ning
Online Book Parties
Search for like-minded people
Reach out – to influencers and multipliers
Engage – get the conversation going
Keep engaging your new friends
Think of yourself as a community organizer