Companies around the world are testing different marketing strategies in the hope of developing new long-term business relationships with other companies. One of the best tried and tested methods of generating new business opportunities, and developing relationships with prospective clients.http://www.amvoc.co.uk/telemarketing-telesales/b2b.aspx
Using business to business telemarketing to improve lead generation in the
Companies around the world are testing different marketing strategies in the hope of developing
new long-term business relationships with other companies. One of the best tried and tested
methods of generating new business opportunities, and developing relationships with prospective
clients, is Business to business telemarketing,.
It is extremely difficult to develop a symbiotic and meaningful relationship with another business
through the medium of email marketing, social media advertising or a direct mail programme.
Telemarketing, however, is an effective way of getting in touch with the right decision maker so that
the two businesses can make plans together about ow they can aid each other and promote growth
Another major advantage of telemarketing is the fact that an organisation gains a competitive edge
over other rival companies. Getting on the phone and speaking to a decision maker gives a business
the opportunity to really understand what a prospect is looking for and tailor their approach to
marketing to suit the client’s needs and objectives.
Some companies have their own in-house telemarketing department whereas others choose to
outsource. Although there are advantages to telemarketing in-house, there are some disadvantages
too. Building a telemarketing department takes a lot of time and resources which means that, during
the development of an in-house telemarketing team, a competing company is busy calling potential
Using a professional telemarketing agency is usually the best option for most companies. Even large,
multi-national companies, including major household brands, outsource their telemarketing to
professional agencies. If a customer decides to call their telephone supplier, for example, chances
are they are not speaking to someone directly employed by their telephone supplier; it is more likely
they end up speaking to someone from a separate company that is employed to work under their
suppliers’ brand. This is actually much more common than most people realise.
lead generation in the UK is difficult, especially in the B2B market, due to the competitive nature of
business. Employing a third party to handle lead generation is much more cost effective and will
allow a company to concentrate on the core running of the business rather than spend valuable time
developing an infrastructure that can handle outbound sales calls.
Telemarketing agencies employ skilled agents that can get round the gatekeepers and actually speak
to the right person who is in charge of making decisions. Another advantage of employing a
telemarketing agency is that a business can save time and money by not having to train staff on how
to cold call. An outsource telemarketing agent will provide a high-quality and professional service
that will actually generate revenue and improve profits in the long run.
Telemarketing agents don’t just generate new business opportunities; they can also assist with client
retention which is equally as important as gaining new business. Looking after existing clients is just
as important of gaining new ones. A business will not grow, flourish and become more profitable if
they lose one client for every new client they gain.
With a properly planned telemarketing campaign, carried out by experienced and professional
telemarketers, outsourcing is the best option for a company.