Misconceptions about B2B Appointment Setting Services

1. Misconceptions about B2B Appointment Setting Services There are many marketers who feel that hiring an appointment setting company is a waste of money just because a particular service provider didn’t get them the desired results. This is one of the biggest misconceptions because choosing the right team of appointment setters can do wonders for any business. In this article, we have mentioned some of the common misconceptions about B2B appointment setting services that many marketers may have: 1.It is believed that the appointments are never qualified and therefore, they never turn into successful deals. There is no doubt that deals don’t happen from unqualified appointments. Therefore, it becomes necessary to engage only with a reliable appointment setting company that has extensive experience. There are some not-so-good companies that simply get any appointment. Every time a prospect receives a call, it counts. Only a reliable team can make the best of each call and schedule qualified appointments. 2.It is not an easy task to schedule a qualified sales appointment. It requires several phone calls or even exchange of multiple emails to make it happen. Appointment setters scheduling the appointment basically run a 1 to 1 nurturing campaign. They invest at least 5 to 7 days in qualifying a prospect. Approximately 10 companies need to be contacted by appointment setters in order to get at least 1 qualified appointment; therefore, it is not an easy task. 3.It is a common misconception that the sales team of the company can also do cold calling and schedule appointments. What such companies fail to understand is that the sales professionals are not experts at appointment setting. This service needs special skills and investment of time and effort. If sales team is focused on cold calling, their productivity level will go down when it comes to deal closing. It is not the best use of their time because they are meant to close deals and not find them. Therefore, it is not recommended to pressurize the sales team to set appointments. 4.It is a misconception that an in-house sales team can be easily built for scheduling appointments. The truth is, it is not an easy task to hire, train and retain professionals. It not only requires a lot of time and effort but also investment of money because companies need to spend on infrastructure and also pay salaries and employee benefits. Managing an in-house team can be quite expensive and time consuming. If a business still decides to have an in-house team then it needs to be prepared to spend more money and monitor everything on a regular basis to see if the team is performing or not. 5.Another misconception about appointment setting services is that cheap appointments are as good as expensive appointments. Companies can get appointments for as little as several hundred dollars each but what they get is just an appointment. 6.Not all appointment setting companies are the same. Also, each service offers a different value proposition.