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Interest Groups/Media. 4/26/2012. Clearly Communicated Learning Objectives in Written Form. Upon completion of this course, students will be able to: discuss and critically analyze political events in the United States government

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clearly communicated learning objectives in written form
Clearly Communicated Learning Objectives in Written Form
  • Upon completion of this course, students will be able to:
    • discuss and critically analyze political events in the United States government
    • students will be able to identify and explain the role of  informal institutions and their effect on policy. 
office hours and readings
Office Hours and Readings
  • Pages 130-151
  • Office Hours
    • None Today
    • Monday 10-2
the role of the media
The Role of the Media
  • It is profit driven
  • Reporting the news
  • Setting the Agenda
gatekeepers
Gatekeepers
  • Key people who control what we watch
  • Help to shape political priorities
  • Driven by profit
what gatekeepers use
What gatekeepers use
  • The authority of the source
  • The Amount of Controversy
  • The importance
the type of media matters
The Type of Media Matters
  • Television is the most important
  • The internet is the fastest, but has the most bias
we would rather watch mistakes
We Would Rather Watch Mistakes
  • Bad Sushi
  • People Falling
  • A great collection
  • Rick Perry
newspapers and magazines
Newspapers and Magazines
  • Newspapers
    • Provide more information and Detail
    • Very few cities have multiple papers anymore
  • Magazines- vary in content and quality
the minimal effects model1
The Minimal Effects Model
  • The Fall Campaign is not that important
  • Most people have made up their mind
spurious minimal effects model
Spurious/Minimal effects model
  • We do not seek out political information
  • We have selective/exposure perception
  • We rarely make major changes
who is influenced the most
Who is influenced the most
  • Those with the least political attention
  • Those without stable party identification
  • Elections can swing if it is close
horse race coverage1
Horse Race Coverage
  • What is it?
  • What does it contain
  • Why?
the keys to horse race coverage
The keys to horse race coverage
  • Polling
  • Perception
  • No issues
component i categorizer
Component I: Categorizer
  • Sorts the candidates into winners and losers
  • Creates an Image for the candidate
component ii expectation setter
Component II: Expectation Setter
  • Puts odds on the candidates
  • You want to be at the top… duh
  • But it isn\'t as good as you might think
component iii mentioner
Component III: Mentioner
  • You want the media to notice you
  • Not all press is good press
  • Mentions mean money and votes
component iv winnowing
Component IV:Winnowing
  • The Press Winnows (narrows) down the candidates
  • Attention is on Iowa and NH
  • Frontloading is the results
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