Interest groups media
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Interest Groups/Media. 4/26/2012. Clearly Communicated Learning Objectives in Written Form. Upon completion of this course, students will be able to: discuss and critically analyze political events in the United States government

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Interest groups media

Interest Groups/Media

4/26/2012


Clearly communicated learning objectives in written form

Clearly Communicated Learning Objectives in Written Form

  • Upon completion of this course, students will be able to:

    • discuss and critically analyze political events in the United States government

    • students will be able to identify and explain the role of  informal institutions and their effect on policy. 


Office hours and readings

Office Hours and Readings

  • Pages 130-151

  • Office Hours

    • None Today

    • Monday 10-2


The media and politics

The Media and Politics


The role of the media

The Role of the Media

  • It is profit driven

  • Reporting the news

  • Setting the Agenda


Gatekeepers

Gatekeepers

  • Key people who control what we watch

  • Help to shape political priorities

  • Driven by profit


What gatekeepers use

What gatekeepers use

  • The authority of the source

  • The Amount of Controversy

  • The importance


Providing us with political information

Providing us with political information


Where we get political information

Where we get Political Information


The type of media matters

The Type of Media Matters

  • Television is the most important

  • The internet is the fastest, but has the most bias


We would rather watch mistakes

We Would Rather Watch Mistakes

  • Bad Sushi

  • People Falling

  • A great collection

  • Rick Perry


Newspapers and magazines

Newspapers and Magazines

  • Newspapers

    • Provide more information and Detail

    • Very few cities have multiple papers anymore

  • Magazines- vary in content and quality


The decline of old media

The Decline of Old media


The minimal effects model

Does the media really matter

The Minimal Effects Model


The minimal effects model1

The Minimal Effects Model

  • The Fall Campaign is not that important

  • Most people have made up their mind


Spurious minimal effects model

Spurious/Minimal effects model

  • We do not seek out political information

  • We have selective/exposure perception

  • We rarely make major changes


Who is influenced the most

Who is influenced the most

  • Those with the least political attention

  • Those without stable party identification

  • Elections can swing if it is close


Horse race coverage

How the Media Makes things exciting

Horse Race Coverage


Horse race coverage1

Horse Race Coverage

  • What is it?

  • What does it contain

  • Why?


The latest polls

The Latest Polls


The electoral college map

The Electoral College Map


The keys to horse race coverage

The keys to horse race coverage

  • Polling

  • Perception

  • No issues


Component i categorizer

Component I: Categorizer

  • Sorts the candidates into winners and losers

  • Creates an Image for the candidate


Component ii expectation setter

Component II: Expectation Setter

  • Puts odds on the candidates

  • You want to be at the top… duh

  • But it isn't as good as you might think


Component iii mentioner

Component III: Mentioner

  • You want the media to notice you

  • Not all press is good press

  • Mentions mean money and votes


Component iv winnowing

Component IV:Winnowing

  • The Press Winnows (narrows) down the candidates

  • Attention is on Iowa and NH

  • Frontloading is the results


Type of coverage in 2008 primary

Type of Coverage in 2008 Primary


Horse race dominates 2008 general

Horse Race Dominates 2008 General


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