Retail Chocolate Bars
This presentation is the property of its rightful owner.
Sponsored Links
1 / 9

Retail Chocolate Bars PowerPoint PPT Presentation


  • 77 Views
  • Uploaded on
  • Presentation posted in: General

Retail Chocolate Bars. Category is Growing. Mass Market Chocolate in North America is forecasted to grow at 8% over the next 5 years. Success will be driven by Premium Chocolate which has: Health innovation Driven by the Benefits of Cocoa More visible branding strategies Certification

Download Presentation

Retail Chocolate Bars

An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -

Presentation Transcript


Retail chocolate bars

Retail Chocolate Bars


Retail chocolate bars

Category is Growing

Mass Market Chocolate in North America is forecasted to

grow at 8% over the next 5 years

  • Success will be driven by Premium Chocolate which has:

    • Health innovation Driven by the Benefits of Cocoa

    • More visible branding strategies

    • Certification

    • Sophisticated packaging

    • Taste for indulgence

Source: Euromonitor International, August, 2013


Retail chocolate bars

Premium Chocolate Driving Growth

In 2011, Premium Chocolate had grown to 19.7% Share of the Chocolate Category ($1.13 Billion)

Growth has been attributed to:

• Increasingly widespread acceptance of premium chocolates, spurred both by consumers’ desire to indulge in this “affordable luxury” and by the influence of foodie culture

• Growth of chocolate retailers, both through franchise expansion and by successful independent shops looking to expand their footprints

• Continued innovation in packaging and flavors by major and niche chocolate manufactures alike

• Increased marketing support and advertising expenditures

Source: Chocolate Candy in the U.S. by Packaged Facts, 2012


Retail chocolate bars

Chocolate Trends

  • Chocolate Industry Forecast Includes a Focus On:

  • •Sales of premium items that are driving the category

    • High-end varieties

    • Renowned regions

    • Hidden secret recipe

  • •Seasonal and boxed assorted chocolates - with sales expected to expand 13% between 2010 and 2015

  • •Chocolates for cooking and baking

  • All Positioned as “Affordable Luxury”

Source: Mintel Group, Aug. 2013,

Field Lens by Matt Sena, 2013


Retail chocolate bars

Americans Love Chocolate

The Average American Consumes Chocolate Twice/Week

American Chocolate Eatings/Capita

% Daily Penetration

107Times/Year

= Twice/Week

Source: NPD Snack Track Feb, 2010


Retail chocolate bars

The Niagara Chocolates® Line Offers Chocolate

that is Gourmet, All Natural and Made in the USA

  • 25% of US shoppers look for “All Natural” products

  • 17% of US shoppers preferred “Made or Grown in the USA” products

  • 22% of Consumers will travel to a store that is not close to their home to find organic/natural products

Gourmet, Natural Chocolate will Generate Incremental Volume and Margin

Sources: Natural Foods Merchandiser, 2012 Market Overview, 2013 10 Key Trends in Food, Nutrition & Health conducted by Kampffmeyer Food Innovation, 2013 MamboTrack Annual Natural and Organic Product Survey, Eco Pulse Survey by the Shelton Group,


Retail chocolate bars

About Niagara Chocolates®

  • Niagara Chocolates has been making premium chocolate candy for more than five decades

  • With roots in fundraising, Niagara Chocolates have traditionally been available in Western NY and are well known throughout the region for great tasting, premium confectionery


Retail chocolate bars

Niagara Chocolates® Bars are Available in

four varieties

  • Bars are:

  • Premium Chocolate

  • Kosher Dairy

  • Made in the USA

  • Crisped Rice and Toasted Almond are All Natural

  • $.56 cost

  • $1.00 SRP

  • 44% margin


Retail chocolate bars

Bars are Packed in Display Cartons for Easy Merchandising

24 bars per display/carton; 6 cartons per case


  • Login