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Meet your CSR Goals. Greater Twin Cities United Way g Andy Goldman Gray SVP, Workplace Markets. Giving Trends. Corporate Trends. National Vs. GTCUW Giving Makeup. GTCUW Giving. National Giving. Sector Trends. National Giving Compared to GTCUW. Individual Trends. Millenials.

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greater twin cities united way g tcuw org

Meet your CSR Goals

Greater Twin Cities United Way


Individual Trends

  • Born 1977-1994, ages 19-36—largest generation since the boomers
  • $219 billion in e-commerce annually
  • Do already give to charities – so we don’t have to “teach them” how to give.
  • Generally give:
    • Smaller amounts more frequently and spontaneously
    • Influenced by peers and family members or in response to crisis
  • Don’t define themselves through work – and don’t want work to define their giving affiliations.
national retirement boom 10 000 baby boomers retiring every day

Individual Trends

National Retirement Boom:10,000 Baby Boomers Retiring Every Day
  • Boomers are:
  • Most loyal United Way donors
  • Aligned with United Way model
  • Don’t see a relationship with United Way after work/retirement
corporate giving trends

Corporate Trends

Corporate Giving Trends
  • Expected growth in corporate giving, especially globally
  • Higher degree of focus, driven by business goals and stakeholder
  • More recipient partners
  • Expansion in corporate campaigns outside of United Way/1-time ask
corporate social responsibility
Corporate Social Responsibility
  • Companies are driving giving and community engagement choices based on social capital they can build with stakeholders
  • Foundational change in the way companies see their community stakeholders
understanding your csr goals
Understanding YOUR CSR Goals
  • Group Discussion
  • What are you measured on?
  • What are your corporate social responsibility/community relations goals?
  • What are your most challenging issues currently?

July 12, 2013

united way solutions
United Way Solutions
  • Employee Engagement
  • Caring Connection
  • Giving Communities
  • Networking events
  • Volunteer Leadership roles
  • Loaned Executive program
  • Retiree connections

July 12, 2013



Maximum Impact on Discretionary Effort and Intent to Stay







Discretionary Effort

Intent to Stay

  • Reputation of Integrity
  • Community Involvement

Linkage to Engagement & Retention

Employee engagement = the extent to which employees commit to something or someone in their organization—is crucial to performance and intent to stay

Employees’ engagement = in turnover and in effort

Source: Corporate Leadership Council, Driving Employee Performance and Retention Through Engagement, Washington: Corporate Executive Board (2004).

united way solutions1
United Way Solutions
  • Strategic Philanthropy
  • Community Impact Expertise
  • Convening
  • 211
  • Agency and Impact Speakers

July 12, 2013

united way solutions2
United Way Solutions
  • Brand Reputation
  • Sponsorships
  • Corporate Recognition
  • Match pool
  • Co-Branding/Cause Marketing

July 12, 2013

table discussions
Table Discussions
  • How to align United Way offerings to your goals
  • Employee Engagement
  • Brand Reputation
  • Strategic Philanthropy
  • Discuss how you can leverage and implement United Way offerings to meet your goals.
  • Report back on top ideas, learnings and actions.

July 12, 2013

greater twin cities united way gtcuw org

Thank You

Greater Twin Cities United Way