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Meet your CSR Goals. Greater Twin Cities United Way g Andy Goldman Gray SVP, Workplace Markets. Giving Trends. Corporate Trends. National Vs. GTCUW Giving Makeup. GTCUW Giving. National Giving. Sector Trends. National Giving Compared to GTCUW. Individual Trends. Millenials.

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Greater Twin Cities United Way g tcuw

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Presentation Transcript

Meet your CSR Goals

Greater Twin Cities United Way

Andy Goldman GraySVP, Workplace Markets

Giving Trends

Corporate Trends

National Vs. GTCUW Giving Makeup

GTCUW Giving

National Giving

Sector Trends

National Giving Compared to GTCUW

Individual Trends


  • Born 1977-1994, ages 19-36—largest generation since the boomers

  • $219 billion in e-commerce annually

  • Do already give to charities – so we don’t have to “teach them” how to give.

  • Generally give:

    • Smaller amounts more frequently and spontaneously

    • Influenced by peers and family members or in response to crisis

  • Don’t define themselves through work – and don’t want work to define their giving affiliations.

Individual Trends

National Retirement Boom:10,000 Baby Boomers Retiring Every Day

  • Boomers are:

  • Most loyal United Way donors

  • Aligned with United Way model

  • Don’t see a relationship with United Way after work/retirement

Corporate Trends

Corporate Giving Trends

  • Expected growth in corporate giving, especially globally

  • Higher degree of focus, driven by business goals and stakeholder

  • More recipient partners

  • Expansion in corporate campaigns outside of United Way/1-time ask

Corporate Social Responsibility

  • Companies are driving giving and community engagement choices based on social capital they can build with stakeholders

  • Foundational change in the way companies see their community stakeholders

Maximizing United WayResources

July 12, 2013

From campaign coordinator to CSR SUPERHERO!!

July 12, 2013

Understanding YOUR CSR Goals

  • Group Discussion

  • What are you measured on?

  • What are your corporate social responsibility/community relations goals?

  • What are your most challenging issues currently?

July 12, 2013

Wendy TraxlerDirector, Workplace Development

United Way Solutions

United Way Solutions

  • Employee Engagement

  • Caring Connection

  • Giving Communities

  • Networking events

  • Volunteer Leadership roles

  • Loaned Executive program

  • Retiree connections

July 12, 2013


Maximum Impact on Discretionary Effort and Intent to Stay







Discretionary Effort

Intent to Stay

  • Reputation of Integrity

  • Community Involvement

Linkage to Engagement & Retention

Employee engagement = the extent to which employees commit to something or someone in their organization—is crucial to performance and intent to stay

Employees’ engagement = in turnover and in effort

Source: Corporate Leadership Council, Driving Employee Performance and Retention Through Engagement, Washington: Corporate Executive Board (2004).

Development Opportunities, Cummins Power Generation examples

United Way Solutions

  • Strategic Philanthropy

  • Community Impact Expertise

  • Convening

  • 211

  • Agency and Impact Speakers

July 12, 2013

United Way Solutions

  • Brand Reputation

  • Sponsorships

  • Corporate Recognition

  • Match pool

  • Co-Branding/Cause Marketing

July 12, 2013

Table Discussions

  • How to align United Way offerings to your goals

  • Employee Engagement

  • Brand Reputation

  • Strategic Philanthropy

  • Discuss how you can leverage and implement United Way offerings to meet your goals.

  • Report back on top ideas, learnings and actions.

July 12, 2013

Thank You

Greater Twin Cities United Way

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