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4. ????????? ??????? ???????????????????????????????????????????????????????????????? ????????????????? ??????????? ????????????????????????? ?????????????????????????????????????????????????????????????????????

13.

57. 57 Porter’s Generic Competitive Strategies

58. 58 Cost Leadership: ???????????????????????????????????????????????????? ??????????????????????????? ??????????????????????????? ???????????????????????? ???? ????????????? ??????????

59. 59 ??????????????????????? Differentiation: ??????????????????????????????????????????????????????? ????????????????????????????????????????? ??????????????????????????????????????????????????????????????????

60. ?????????????????????????????????? 1. ?????? (Features) 2. ?????????? (Performance Quality) 3. ?????????????????????????????? ???????? (Conformance Quality) 4. ???????? (Durability) 5. ????????????????????????? (Repair ability) 6. ???????????????????????????????? (Style)

62. 62 ??????????????????????? Cost focus: ?????????????????????????? ?.????????????????? ???????????????????????????????????????????????????????????????????????????????????????

67. 67 Differentiation focus: ?????????????????????????????????????? ????????????????????????????????????????? ???????????????????????????????

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