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CERN Media C overage in Norway 4 July 2012

CERN Media C overage in Norway 4 July 2012 . Ingvil Bjørnæs. Increase awareness and expectations. Announce the seminar to the media Clearify Norway’s role at CERN early Provide media with contact information to relevant physicists (and their location)

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CERN Media C overage in Norway 4 July 2012

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  1. CERN Media Coveragein Norway 4 July 2012 Ingvil Bjørnæs

  2. Increaseawareness and expectations • Announcethe seminar to themedia • ClearifyNorway’srole at CERN early • Provide media withcontactinformation to relevant physicists (and their location) • Blog: The Higgs Hunters (Higgsjegerne)

  3. 4th July • Leakages • The nationalnewsagency NTB sent outmaterial translated from English • Thenour material was sent out • A busyday for the press officer at theUniversityof Oslo

  4. In summary: • 100 media cuttings during theday • 200 media cuttings during aweek • Huge and broadcoverage– TV, radio, web, print, twitter… • Manyintervueswith Norwegian scientists • But: manysmallerarticleslackedthenationalperspective

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