Cern media c overage in norway 4 july 2012
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CERN Media C overage in Norway 4 July 2012 . Ingvil Bjørnæs. Increase awareness and expectations. Announce the seminar to the media Clearify Norway’s role at CERN early Provide media with contact information to relevant physicists (and their location)

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Cern media c overage in norway 4 july 2012
CERN Media Coveragein Norway 4 July 2012

Ingvil Bjørnæs


Increase awareness and expectations
Increaseawareness and expectations

  • Announcethe seminar to themedia

  • ClearifyNorway’srole at CERN early

  • Provide media withcontactinformation to relevant physicists (and their location)

  • Blog: The Higgs Hunters (Higgsjegerne)


4th july
4th July

  • Leakages

  • The nationalnewsagency NTB sent outmaterial translated from English

  • Thenour material was sent out

  • A busyday for the press officer at theUniversityof Oslo


In summary
In summary:

  • 100 media cuttings during theday

  • 200 media cuttings during aweek

  • Huge and broadcoverage– TV, radio, web, print, twitter…

  • Manyintervueswith Norwegian scientists

  • But: manysmallerarticleslackedthenationalperspective


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