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The Streets of Tanasbourne

The Streets of Tanasbourne NW 194th at Cornell • Hillsboro 503-533-0561 . The Streets of Tanasbourne. Amy Pettis, Sara Yoder, Nathan Schultz, Seneca Steber, Andrew Palmer, Kent Bushnell. General Overview. 400,000 sq. ft Open air shopping “Lifestyle” Like shopping experience

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The Streets of Tanasbourne

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  1. The Streets of TanasbourneNW 194th at Cornell • Hillsboro503-533-0561 The Streets of Tanasbourne Amy Pettis, Sara Yoder, Nathan Schultz, Seneca Steber, Andrew Palmer, Kent Bushnell

  2. General Overview • 400,000 sq. ft • Open air shopping • “Lifestyle” Like shopping experience • Anchor stores: Meier and Frank and REI • Other main stores: Gap, Abercrombie and Fitch, PF Chang’s, and Hollister

  3. Shopping…. Abercrombie & Fitch abercrombie American Eagle Ann Taylor Loft Baby Gap Banana Republic Beauty First Bella Espresso Brighton Collectibles Bombay CK Jewelers Design  CC McKenzie Chico’s Christopher and Banks Claire's Accessories Clogs ‘N More Club Tan Coldwater Creek Express/Express Men 52 Gourmet Subs Fred Meyer Jewelers Gap Gap Kids Go Wireless Gymboree Hollister Hot Topic   J. Jill Koji Lane Bryant Lenscrafters Limited Too Macaroni Grill Maggie Moo's Ice-Cream Meier & Frank Mimi Maternity P.F. Chang's China Bistro Pac Sun Qdoba   REI Rose's Restaurant & Bakery Salon 17 Sharper Image Shoe Mill Shutterbug  Sunglass Hut Thai Elephant Victoria’s Secret Vitamin World White House/Black Market Zales Zumiez

  4. Idea to Reality….. Design Sketch -> <-The Real thing->

  5. Census Data….. Hillsboro Oregon -> Population: 70,186 Median Age: 29.7 Caucasian 50,391 Hillsboro U.S. Median household income $51,737 $41,994 Median Value of houses $165,200 $119,600

  6. How to get there.... • Going west on hwy 26 • Take the 185th AVE. exit 64 • Turn Left onto NW 185th Ave. • Turn Right onto NW Cornell Rd. • The Street of Tanasbourne is on your right hand side Regular Hours: Mon-Thurs10am-9pm; Fri & Sat 10am-10pm; Sun 11am-6pm

  7. Hollister is a Southern California lifestyle retailer. A subsidiary of Abercrombie and Fitch. It was formed in 2000, the first store opened in 2002. Hollister Co. claims date of its establishment as being 1922. There are 249 stores across the US and Canada. Targets high school and college students roughly around the ages of 16 through 22. Named after Hollister Ranch, a prime surfing spot located near Santa Barbara, California.

  8. Strengths Cheaper than Abercrombie and Fitch California surf shop feel Growing brand Club Cali Weaknesses Still kind of expensive Relatively new Very dark lighting SWOT Analysis

  9. Opportunities More international expansion Advertising and promotions Improve lighting Threats American Eagle Gap Abercrombie and Fitch (Cannibalization) SWOT Analysis

  10. Established in 1993 • Fresh, contemporary China bistro • The P.F. Chang's experience is a unique combination of Chinese cuisine, attentive service, wine, and tempting desserts all served in a stylish, high-energy bistro.

  11. Locations • Hillsboro - Tanasbourne • Portland (Pearl District) • Tigard - Bridgeport Village

  12. Stock Quote • 47.11 • +0.98 (up 2.12%)

  13. Competitors Macaroni Grill Thai Elephant Qdoba

  14. Started in 1985 as White House • Black Market followed in 1995 • Combined the two in 1997 • Sell black, white, and shades of each • Target women in 20’s and older women • Nothing for the guys

  15. Strengths Web site Excited staff Weakness Limited variety Expensive Lots of sale items No men’s clothing Small store Opportunities Outlet for sale items More variety Men’s clothing Threats Clothing stores Example: Gap Stores that sell clothes Example: Fred Meyer SWOT

  16. Sharper Image “Sharper Image is a specialty retailer that is nationally and internationally renowned as a leading source of new, innovative, high-quality products that make life better and more enjoyable.” • The company was founded in 1977 by Richard Thalheimer and has been a publicly traded company since 1987. • 180 stores in the US • Currently have about 2,500 employees

  17. Strengths • Award-winning Sharper Image monthly catalog with annual circulation of 90 million+ • Website www.sharperimage.com • Auction and outlet sites which help manage the refurbished and close-out inventory • Always have new products coming in, some of which are invented by them • Gift registry • One of the few “guy stores” in the mall Floor vac robotic dog iPod speaker robotic chimp

  18. Weaknesses • Expensive • Located on the opposite side of the main anchor store and parking garage • Luxury items that people don’t necessarily think of

  19. Opportunities/Threats • Other electronics stores in the mall area • Shutterbug • Go Wireless • Brookstone • Big stand-alone stores • Best Buy • Circuit City • Stand-alone stores • Bigger, able to offer more products • Advertise

  20. -In 1938, Recreational Equipment Inc. was created as a co-op by 21 mountain climbers to buy pick axes and climbing equipment from Europe. -Sell through their 78 retail stores in the US,byinternet, mail, and phone. -Claims to be the largest consumer cooperative with over 200 million members.

  21. Strengths Man Store Great selection of Outdoor stuff Website strongly correlates to the store Computer on entry The workers Touching Weaknesses Not too much appeal to women Prices Tent’s on wall, access to stuff Did I mention the prices In store selection SWOT

  22. Opportunities More Women things Maybe an instore pickup type of thing Tents off the wall Do something about the prices More stores Better Promotion Threats Zumiez Any mens clothing store or store that sells clothing Sporting Goods departments Board shops More SWOT, Yay?

  23. Sources • www.rei.com • http://www.thestreetsoftanasbourne.com/ • http://pfchangs.com/ • www.hollisterco.com • www.whiteandblack.com • www.sharperimage.com Yahoo Image Search

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