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XM Satellite radio

XM Satellite radio. Group 7. Primary target. Primary Target: 25-34 year olds Desired market young and tech friendly Car owners or in the market to purchase a new car Best performing target in exhibit 10 ($12/month). VALUE PROPISITION . High Quality Radio Better coverage Commercial free

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XM Satellite radio

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  1. XM Satellite radio Group 7

  2. Primary target Primary Target: 25-34 year olds • Desired market young and tech friendly • Car owners or in the market to purchase a new car • Best performing target in exhibit 10 ($12/month)

  3. VALUE PROPISITION • High Quality Radio • Better coverage • Commercial free • Nationwide set channels • “You’ll be able to drive from NY to LA and always listen.”

  4. Tier Programming PREMIUM PACKAGE Assess consumer price sensitivity • Validates optimal price • Consumers can move up tier ladder Possible Advertising Profits (Trial package) • Free monthly fee with profits in advertising • Only basic channels for limited time • Less ads than FM/AM radio BASIC PACKAGE TRIAL PACKAGE

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