TOTAL U.S.

1. TOTAL U.S. Regional Composite REGIONAL DATA REPORT JAN – SEPT 2013 vs. 2012

2. Methodology • Sales and Market Data is obtained using CAST (Category Avocado Sales Trend) • IRI gathers chain-wide sales across all RMAs (Retail Market Areas) • Starting in 2013, the IRI Regions reflect an expanded retail data set which includes sales and volume from Walmart, Sam’s Club, Target and BJ’s, in addition to traditional grocery retailers • Data is entered into CAST system • Using CAST, data is queried and reported approximately every 4 weeks • Average Selling Price (ASP) is not Advertised Retail Price • Average selling price is the average of all prices including coupons, promotional pricing, club/loyalty card deals that are given at the register at the time of purchase • Categories: Total Avocados Fruit = Total Fruit excluding Avocados Produce = Total Produce including Avocados • Timeframe: YTD Q1, Q2 and Q3 (January – September) 2013 • Retail data provided by IRI / FreshLook Marketing • Important Note: IRI / FreshLook Marketing periodically restates retail data, therefore this review cannot be compared or used in conjunction with prior reviews

3. Total U.S.: Highlights - YTD through Q3 • Overview based on the following Regions: • California, Great Lakes, Midsouth, Northeast, Plains, Southeast, South Central, West • Total U.S. Overview • Avocado retail dollar trends through Q3 outpaced Fruit and Produce retail dollar trends • 2013 versus 2012, Avocado dollars grew +14%, which outpaced both Fruit and Produce by +5 points • Total U.S. 2013 category units were +16% higher than prior year and +62% higher than 2011 • Growth from 2011 to 2013 was primarily driven by PLUs 4225, which grew nearly +200 million units • Total U.S. 2013 category dollars were +14% higher than prior year and +24% higher than 2011 • Growth from 2011 to 2013 was primarily driven by PLU 4225 which grew +$137 million • Total U.S. 2013 category ASP of $1.01/unit was -2% lower than prior year and -24% lower than 2011 • Total U.S. Per Store Averages • 2013 Average dollars of $15,106 per store were +12% higher than 2012 and +18% higher than 2011 • 2013 Average units of 14,908 per store were +14% higher than 2012 and +55% higher than 2011

4. Total U.S.: YTD through Q3 Retail Dollar Trend Comparisons • Avocado retail dollar trends through Q3 outpaced Fruit and Produce retail dollar trends • 2012 versus 2011, Avocados outpaced Fruit and Produce by +4 points and +7 points, respectively • 2013 versus 2012, Avocados outpaced both Fruit and Produce by +5 points • 2013 versus 2011, Avocado dollars grew +24%, which outpaced Fruit and Produce by +10 points and +14 points, respectively

5. Total U.S.: YTD through Q3 Avocado Retail Overview Category dollars grew +9% in 2012 and +14% in 2013 for a net growth of +24% over 2011 Category units grew +40% in 2012,and +16% in 2013 for a net growth of +62% over 2011 Category average selling price (ASP) decreased -22% in 2012 and -2% in 2013 to $1.01/unit

6. Total U.S.: YTD through Q3 PLU Comparisons • Avocado Retail Units increased by +16% and over +151 million units through Q2 2013 vs. 2012. Growth was driven by PLU 4225 • PLU 4225 exhibited growth of +20% and an increase of over +75 million units in through Q3 2013 vs. 2012 • Avocado Retail Dollars increased by +14% and +$132 million dollars through Q3 2013 vs. 2012. Growth was driven by PLU 4225 • PLU 4225 had a Retail Dollar increase of over +$77 million • PLU 4770 had an increase of +83% • All PLUs were flat to down in price vs. 2012, but PLU 4770 saw the biggest decrease, -11% to $1.42/unit

7. Total U.S.: YTD through Q3 Category Per Store Averages * Per store averages are based on stores selling • In 2013, per store dollar and unit averages exhibited growth over the prior years • 2013 Average Dollars of $15,106 per store were +12% higher than 2012 and +18% higher than 2011 • 2013 Average Units of 14,908 per store were +14% higher than 2012 and +50% higher than 2011

8. Total U.S.: 2011 through Q3-2013 Per Store Averages By Quarter - Units vs. ASP * Per store averages are based on stores selling • Average Retail Units Per Store • The peak quarter was 2013-Q2 at 5,301 units per store when ASP was $0.99/unit • The lowest quarter was 2011-Q3 at 2,909 units per store when ASP was at its highest point, $1.51/unit • ASP • Lowest ASP to date occurred during 2013-Q1, $0.95/unit • Highest ASP to date occurred during 2011-Q3, $1.51/unit

9. Total U.S.: Highlights - YTD through Q3 • Overview based on the following Regions: • California, Great Lakes, Midsouth, Northeast, Plains, Southeast, South Central, West • Total U.S. Overview • Avocado retail dollar trends through Q3 outpaced Fruit and Produce retail dollar trends • 2013 versus 2012, Avocado dollars grew +14%, which outpaced both Fruit and Produce by +5 points • Total U.S. 2013 category units were +16% higher than prior year and +62% higher than 2011 • Growth from 2011 to 2013 was primarily driven by PLUs 4225, which grew nearly +200 million units • Total U.S. 2013 category dollars were +14% higher than prior year and +24% higher than 2011 • Growth from 2011 to 2013 was primarily driven by PLU 4225 which grew +$137 million • Total U.S. 2013 category ASP of $1.01/unit was -2% lower than prior year and -24% lower than 2011 • Total U.S. Per Store Averages • 2013 Average dollars of $15,106 per store were +12% higher than 2012 and +18% higher than 2011 • 2013 Average units of 14,908 per store were +14% higher than 2012 and +55% higher than 2011