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Solution for Increasing Student Enrollment at DeVry University. Functions To provide media rich inter-personal communications tools to help turn potential leads into starts on campus.
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To provide media rich inter-personal communications tools to help turn potential leads into starts on campus.
To provide a cost-effective solution to complement traditional high-school recruiting strategies to increase student lead flow.
Additional leads increase the number of applications and results in higher starts at the university. Revenue for DeVry University rises accordingly.Solution Functions and the Result
DeVry University uses its regional sales force and admissions office to recruit new students. Advertising in local media as well as open houses on campus bring perspective students to the onsite admissions office. Sales force staff routinely visit local high schools and present workshops to attract interest in the university. Maintaining a healthy lead flow of students, increasing applicants and starts at the university are essential for maintaining profitability.
At the campus, the admissions office responds to in-person visits, phone calls and other requests for information. Field sales representatives visits local high schools and performs at-home interviews. DeVry’s web site provides information and application forms.
Educational Representatives routinely schedule on- campus workshops at area high schools. These workshops may be a skills assessment survey or other educational information for the students. At the end of the workshop, students fill out comment cards which becomes a “lead.”
Student lead flows are severely depressed. Corporate can fund more advertising campaigns, but itis not clear that the increase in public awareness for the university directly translates to inquiries into the admission office or new leads for the field sales staff to follow-up.
Panasonic proposes the web-based Multi-channel Contact Solution for Student Enrollment at DeVry.It is a system that gives perspective students instant multimedia contact to admission or the region sales staff from the internet. This solution is available as a call button on DeVry electronic marketing material or as a link conveniently located on DeVry’s web site for easy access. It may also be prominently displayed as a kiosk at area junior colleges and high schools. The electronic marketing material may also be used to reach students previously not accessible to the RSF.
With a single click of the mouse from the DeVry web page or electronic marketing material, the candidate with questions is able to have a voice and video call with DeVry. During this calls, documents and applications may be shared between the candidate and a DeVry representative.
Result: DeVry extends marketing reach and generates new leads. Higher percentage of leads turn into starts as students interact more frequently with RSF/admissions over the Internet.Now and the future with Panasonic solutions
~ 4% of new leads = new starts
Assumption: solution generates 10 new leads/day ~ 2000 leads/yr = 80 new starts
new start ~ $13,500 per yr tuition
Solution adds $1.08 M/yr to corporate revenue
Operating margin for DeVry ~ 18%
Solution adds 200K to annual net income
Cost of ownership for solution for 1st year = $148K
Break even in 9 months; 33% ROI in first yearReturn on Investment Considerations
Multi-channel Student Enrollment Contact System
Web based access to instant voice, video communication with admissions office.
Web based Instant Messaging, Application sharing, and Whiteboard for document sharing and collaboration over the internet.
Automatic call director (ACD) functionality to distribute incoming contact to available admissions personnel.
Personal call routing and follow-me service for field sale force to remain accessible to perspective candidates.System Description and Price
Communications from the Internet via a Proxy server that’s accessible from outside.
App and DB Servers
A perspective student accesses an electronic version of the skills assessment workshop from a web browser. Students may point to a specific internet URL or the electronic workshop may be distributed via a CD. It may also be resident on a “kiosk” located in the high school guidance counselor\'s office.
To start the skills assessment workshop, the student will be asked to enter some information. This information will determine how to route the call later, in case the student needs to contact DeVry. This information may also be sent to DeVry’s corporate database for future reference.
If the student has questions, pressing the call button or the cell phone icon will instantly connect the student to an RSF or an admissions personnel on campus. The student may establish a chat session or a multimedia call, including voice and video.
Once the student makes contact with an admissions personnel, other collaborative tools are available between the student and admissions. For example, admissions may push a web page, share form, share whiteboard and share applications.
The “agent” GUI contains many features for the web-based call center operation, as well as standard PBX capabilities for inter-office communications. These features are noted in the appendix.
For DeVry College of Technology in North Brunswick, NJ