Lecture 22. Writing Short Reports. In this lecture you will learn to. Identify the qualities of good reports and proposals. Choose the proper length and format of your report. Decide when to use direct versus indirect order. Organize informational and analytical reports.
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Writing Short Reports
In this lecture you will learn to
What makes a good report ?
Describe facts and Events in concrete terms
Put the facts in perspective
Give plenty of evidence for your conclusions
Present only objective evidence and verifiable conclusions
Keep your personal biases in check
Responsive format, style and organization
Who initiated the report ?
What subject does the report cover ?
When is the report prepared ?
Why is the report being prepared ?
Planning Short Reports
Deciding on Format and Length
You may perceive the report in one of the following formats
Establishing a Basic Structure
Key points to cover
Q: Why are we losing money?
A: Production costs exceed prices.
Q: Why are the production costs high?
A: Overhead is spread over low sales volume.
Q: Why are the prices low?
A: Competitors establish the base that we must meet.
Q: How can competitors charge less?
A: They have lower costs and higher sales volume.
Q: Are the consumers really concerned about price?
A: They appear to be, although the other factors enter into the decision to buy.
Q: Why is the overhead high?
A: We have higher research and development expenses than our competitors.
Q: Why is volume low?
A: We distribute it only in three states.
Direct versus Indirect Order
Organizing short Reports
Organizing Informational Memos and Reports
Interim Progress Reports
Personal Activity Reports
Organizing Analytical Reports
Justification Report nature of whatever you are describing be the point of departure.
New Business Proposal to an Outside Client
Making Reports and Proposals Readable nature of whatever you are describing be the point of departure.
Choosing the Proper Degree of Formality
Developing Structural Class
The Opening nature of whatever you are describing be the point of departure.
Headings and Lists
In this lecture you learnt to nature of whatever you are describing be the point of departure.