1. Sustainability Management for Tour Operators. February 27h The Hague Naut Kusters . Content . Sustainable tourism: definitions and principles T he market perspective: consumers & b2b What can you, as a tour operator, do? How will CBI support you? . 8.
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Sustainable tourism: definitions and principles
The market perspective: consumers & b2b
What can you, as a tour operator, do?
How will CBI support you?
Sustainable Tourism meets the needs of the present tourists and host regions while protecting and enhancing the opportunity for the future.
It is leading to management of all resources in such a way that economic, social and aesthetic needs can be fulfilled, while maintaining cultural integrity, essential ecological processes, biological diversity and life support systems.
UN-WTO, Making Tourism More Sustainable, 2007
Economic viability Local prosperity
Employment quality Social equity
Visitor fulfilment Local control
Community wellbeing Cultural richness
Physical integrity Biological diversity
Resource efficiency Environmental purity
Is not a niche market
All tourism types and products can and should become sustainable!
Sun and beach tourism
It is more than visiting nature…
UN definition (2002)
Takes place in natural areas
Sustainable (environment, cultural, social)
Benefits for local communities
Information and Interpretation to visitors
Community Based Tourism (CBT)
CBT is tourism managed and owned by the community; supporting environmental, social, and cultural sustainability; provides economic opportunities for local people and enables visitors to learn about the community and local ways of life.
The responsibility of a company towards it’s stakeholders
(society at large, employees, clients, community, environment etc.)
ISO 26000 CSR Themes
Fair operating practices
Community involvement and development
Corporate Social Responsibility (CSR)
In European countries
3-10 serious consumer
studies were conducted
between 1995 and 2013
.... they provide a clear
and growing trend
87 % of the British (2002) find it very or fairly important that holiday does not damage the environment.
71 % of British consumers would like to benefit local communities
46 % of the German’s think ‘it is an added value to stay in an environmentally friendly accommodation
80 % of the Dutch want informationon ethical issues in their travel information.
Ethical reputation of a company is an important selection criteria for 45 % of the British consumers.
Major Industries have defined clear objectives to become sustainable.
Larger multinationals are taking the lead: driven by brand reputation and investors.
Clear targets are set:
-> 25 % sustainable coffee globally in 2015
-> 75 % of EU cocoa (chocolate) import sustainable in 2020
To reach the targets local suppliers should become sustainable
In order to independently monitor performance sector specific global sustainability labels are defined.
In co-operation between NGO’sand industries
Integrated set of tools Tour operators and suppliers (e.g. hotels) - Training - Self check - Management system - Planning and reporting system - Certification - Market access
Brazil, Kenia, Thailand
Stage 1. Travelife Engaged
Planning and Reporting tool
Stage 2. Travelife Partner
all other Travelife member companies.
Stage 3. TravelifeCertified
Mr. TalebRifai, General Secretary UNWTO, hands out
“Travelife Certified” awards to TUI Netherlands, SNP Nature Travel and Kuoni Specialists.