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Project Management and Production of Digital Content PDI E2005 Room 4A.16

Project Management and Production of Digital Content PDI E2005 Room 4A.16. Session 1 30 August 2005 Peter Olaf Looms Tine Sørensen. Introduction Who are we (the lecturers)? Who are you (the students)? About the course Break Case work: Introduction to Case 1. Today’s programme.

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Project Management and Production of Digital Content PDI E2005 Room 4A.16

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  1. Project Management and Production of Digital ContentPDI E2005Room 4A.16 Session 1 30 August 2005 Peter Olaf Looms Tine Sørensen

  2. Introduction Who are we (the lecturers)? Who are you (the students)? About the course Break Case work: Introduction to Case 1 Today’s programme

  3. Introduction Who are we?

  4. Peter Olaf Looms BA Hons (Cantab) MA Nat Sci (Cantab)

  5. Main job Senior consultant at DR Focus on strategy and policy for new media 3-6 years ahead Television on various digital platforms (DVB, IPTV, IP Datacast) Time-shift and on-demand solutions Altid Sport Introduction - Peter Olaf Looms 1/4

  6. Academic experience External lecturer at ITU since it started in 1999 Visiting associate professor at the University of Hong Kong since 1999 (DAM, Digital content strategy, ICT in Education) Visiting fellow, Interactive Television Research Institute, Murdoch University in Perth Australia in 2004 (sabbatical) Introduction - Peter Olaf Looms 2/4

  7. Current tasks: Chairman of the EBU/EICTA working party on Personal Video Recorders in Europe Chairman of the DTG TV-Anytime Testbed developing open standard solutions for PVRs, digital radio and podcasting Danish contact in ”Beyond 30 Seconds”, looking into new models for television promos and advertising Speaker and author on convergence, digital TV and PVRs in Europe and Asia Contributor to DR’s content strategy ”7-11” Introduction - Peter Olaf Looms 3/4 EICTA

  8. Tine Sørensen MSc IT

  9. Introduction - Tine Sørensen What I have done since graduating • Manager at www.global.dk • Project Manager at Øresund IT Academy • Information Officer at the IT University • ITV-content consultant • Test consultant and facilitator • Occasional guest lecturer and counsellor

  10. Introduction - Tine Sørensen • Research Consultant at Vilstrup UNIVERO • Current tasks: • Day to day operations on CATI • Qualitative analysis on CATI and web • Project manager for: • Analysis tool • Launch Nordic set-up • Re-inventing www.vilstrup.dk • Sales

  11. Introduction - Tine Sørensen: Anything else? On my list: Family Film Fun Painting Chocolates ..and other things that improve the quality of life including:

  12. Introduction Who are you?

  13. Who are you? Individual presentations Presentation to the rest of the class • What have you studied before coming to ITU and since enrolling? • What experience do you have of new media/interactive media production? • Why did you choose this course? • Do you have specific interests and needs as regards project management? • What do you expect to get out of the course? • If there anything we need to take into account in connection with group work and work between classes at ITU? Send 3-4 lines for each of these bullet points to Peter ASAP at • polooms@inet.uni2.dk

  14. Introduction

  15. PDI is a completely revamped course For the last two years, PDI and SPLS/ITP shared some of the same lectures The drawbacks outweighed the benefits PDI is now on its own, but as an evening course in English SPLS 2 3 4 5 6 8 9 10 11 7 12 Common core lectures 1 2 3 4 5 6 7 2 3 4 5 6 7 12 8 9 10 11 PDI

  16. Topics for the first half of the semester • 1: Some basics • 2: Project stakeholders;communication with them • 3: Scoping the project • 4: Getting the project started • 5: Risk Management • 6: Managing your team

  17. About the course Project Management and Production of Digital ContentPDI E2005

  18. Course prerequisites (what you need to know in advance): • Participants have to be able to communicate in English. (If you can’t understand me, we both have a problem! You have still time to switch to Claus Friis’ course) • Participants must have prior knowledge of the methods and work processes of audience research and concept/format development either from participation in modules of this kind at ITU/another institution of higher education or • from first-hand experience of these subjects from digital content creation and production.(Why? We are going through the early stages of a project so you need to be familiar with these processes - it’s NOT a course in audience research or format development).

  19. Course aim (overall objectives): • To enable the participant to apply project management theory, methods and practices to his/her participation in projects involving the development and production of digital content. • The focus is on interactive multimedia - content rather than IT systems. • In digital content projects, the participant is typically the project manager (small-scale multimedia projects), the assisting project manager or a member of a project team in which he/she has management or administrative tasks.

  20. Course goals (detailed description of what you can expect to get out of the course) Having completed the course you will be able to: • explain which disciplines and tasks are an integral part of the management of a digital content project (from the original idea and concept/format development, pitches and the subsequent development, validation and production of the product; in a given case to be able to identify activities or processes that are critical to the success of the product. • draw up a basic project plan using the techniques and tools mentioned in lectures/course literature and used during work on cases (work breakdown, estimation, milestones, budget etc.) • give an account of the central issues of the following management disciplines: quality assurance, risk management, progress management, knowledge management, contract management, financial mangement, the handling of changes (amendments or additions) in the life cycle of the project and ontologies/taxonomies for naming content (both essence and metadata). • be able to carry out a basic risk analysis and take corrective action in the management of a project.

  21. Course goals (detailed description of what you can expect to get out of the course) Having completed the course you will be able to: Explain the pertinent issues of the following: • the link between the project in hand and the business objectives of the organization concerned with the production, a stakeholder analysis, a communication plan (internal and external), a cost-benefit analysis, the drafting of estimates and project plans, project organization, human resources and project leadership, as well as concept/format and project evaluation • be able to implement a project plan and, on the basis of a range of decision-making inputs, to take appropriate action from start to finish in a project. • be able to articulate and negotiate project requirements both with the producing organisation and the various stakeholders that are involved in the project and its product.

  22. Course content • The course is of an introductory nature [ITU and others have additional, advanced modules in Project Management] • Priority is given to comprehensive coverage of the issues facing project managers rather than going into considerable detail for each and every topic. • An example of this is the intellectual property rights and contractual arrangements for a given digital product. • Central to the course are the two cases that require participants to apply theory, methods and practices covered in lectures to real-world digital production. • The cases make full use of topical examples from Danish/international digital content productions. • The use of cases and brief tasks is to highlight the dependencies of resources, time, product scope and quality - and the existing competencies that can be allocated to the project by the producing organization and the other stakeholders throughout the course of the project.

  23. Course form • 12 weekly lectures (including ultra-short activities) from 17-19 • Work on two cases (in pairs/groups) from 19-21. • Work on case one takes place for the first 6 weeks with the assignment submitted by session 7. • Work on case two takes place from session 7 to 12 with submission of the second assignment immediately after session 12. • The teams for case two are not to be the same as for case one. • Tine Sørensen will be teaching on September 20, September 27 and October 4. • Johan Winbladh - specialist in applied quantitative media research working on the Internet, mobile and boradband/DTV will giving a guest lecture in late October

  24. Course book • Course textbook • "The Project Manager" by Richard Newton • Publisher: Financial Times / Prentice Hall • Language: English Paperback 240 pages • (published April 30, 2005) • ISBN: 0273701738 • In stock as of Monday 29 August downstairs at the bookshop • Danish price: kr. 299,00 - for students with a student card the discounted price is kr. 269.10 (it is one of the least expensive books on this subject) • Other compulsory texts • These will be handed out and/or made available in electronic form on the course home page. All such texts will be listed in the on-going literature list • Other texts • There are suggestions regarding other textbooks that you may find of help in Course Book (Word document) on the course home page

  25. Practical matters • Lecture and group room • Session 1-123 4A.16 • Mailing list + correspondence with Peter: polooms@inet.uni2.dk or poo@dr.dk Home page: http://www.itu.dk/courses/PDI/E2005/index.html

  26. Examination • External examiner, 13-point scale, • B4: Oral examination based on written work (assignments based on the two cases). • No preparation prior to the oral examination. • Assignment 1 based on case 1 to be submitted to the Examination Office in triplicate before session 7; • Assignment 2 based on case 2 to be submitted to the Examination Office in triplicate immediately after session 12 (i.e. Friday noon of the week of session 12).   • Dates: ??? • We will try to ensure that all those working together on Case 2 are examined one after the other on the same date.

  27. Presentation of Case 1

  28. To do list for September 6: • Reading: "The Project Manager" by Richard Newton • One - Some basics • What is a project? • What is project management? • What is a Project Manager? • Who are projects for? • What is success? • Two - Listening and Talking • The most important chapter in the book • Your audience - who you must listen and talk to • Listening - learning to understand what the customer wants • Communicating with your audience • 2. Reading and analysis: • Read “Overdue and over budget, over and over again” from the Economist http://www.itu.dk/courses/PDI/E2005/Overdue_and_over_budget.doc if you want to read it before August 30. • Download Exercise 1 and prepare your response for discussion on September 6 • 3. Case Work • Continue your consultations in order to find a partner/partners for Case 1

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