Rap is something you do hip hop is something you live krs one
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“Rap is something you do, Hip Hop is something you live”~ KRS-One. The Hip Hop Subculture. Hip Hop Manifests via. Communication and Expression/style (re)Claiming space Appropriation of text and technology Social justice Class and racial inequities Lack of resources

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The Hip Hop Subculture

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Rap is something you do hip hop is something you live krs one

“Rap is something you do, Hip Hop is something you live”~ KRS-One

The Hip Hop Subculture


Hip hop manifests via

Hip Hop Manifests via...

  • Communication and Expression/style

  • (re)Claiming space

  • Appropriation of text and technology

  • Social justice

  • Class and racial inequities

    • Lack of resources

  • Youth identity formation

  • Opposition to dominant culture (subculture?)

    • Anti-Disco?

  • Competition

  • Postindustrialization


The 4 elements

The 4 Elements

  • DJing

  • Breaking=physical manifestation of hip hop

  • Bombing/Writing=communication through NYC...subways and trains as SCREENS

  • Emceeing

  • Beatboxing?

  • Fashion?

  • Vernacular?


Caribbean influence

Caribbean Influence

  • Jamaican Sound System

  • Sound Clash

  • Dub Music=Version

  • Toasting=Rap

  • Selectah=DJ

  • DJ=MC


The hip hop subculture

Rose

  • Hip hop is a bi-product of:

    • Deindustrialization

    • Gentrification/Urban Renewal

    • City bankruptcy

    • Class gaps

    • Limited means

  • Hip hop is about:

    • Fame/Status, Style/Identity, Appropriation/Critique Via Style, Turf, Competition


Rose cont d

Rose Cont'd

  • “Hip hop remains a never-ending battle for status, prestige, and group adoration, always in formation, always contested, and never fully achieved” (p. 36)

  • Hip Hop's stylistic continuities:

    • 1) FLOW

    • 2) Layering

    • 3) Ruptures in line


Bricolage and incorporation

Bricolage and Incorporation

  • Hebdige Subculture: The Meaning of Style (1979)

  • Important theory of subcultural style

    • Style challenges hegemony

    • Bricolage=taking everyday items and invert their meaning; objects as a medium

  • Subcultures “Incorporated” into mainstream through “recuperation”:

    • Commodified form: subcultural signs into mass consumable objects

    • Ideological form: deviant behaviors are normalized


Dj kool herc

DJ Kool Herc

  • Father of Hip Hop

  • From Kingston

  • Brought sound clash/system aesthetics to urban America and flipped it

  • Gave “jams”, first one Aug. 11, 1973 at 1520 Sedgwick Ave (Cedar Park)

  • “Merry go round” technique using the break or “get down” part of a record


Herc cont d

Herc Cont'd

  • Herculoids=Herc's crew

  • Became biggest DJ in Bronx

  • Known for his powerful system, the Herculords

  • DJs battled for territories

  • 1974 ish, Coke La Rock grabs the mic

    • ^First Emcee


The hip hop subculture

Jams


Afrika bambaataa

Afrika Bambaataa

  • Former Black Spade

  • Started the Universal Zulu Nation

  • “Master of Records” and “Godfather” of hip hop

  • First DJ to get accepted in the “downtown” new wave/punk scene

  • First to call all 4 elements “hip hop”


Grandmaster flash

Grandmaster Flash

  • Innovator and “inventor” of techniques

  • Retrofitting technology

  • Musical collage through “cutting” 2 of the same records

  • (re)Composition


Nyc blackout of 77

NYC Blackout of '77

  • Most of NYC has no power for one day

  • Significant for 2 reasons to hip hop:

    • 1) It brought a TON of media attention, mostly negative, to the South Bronx

      • This attention would eventually shine on hip hop

    • 2) Much of the looting happened at stereo stores and clubs. Within days there were new DJ/MC crews with nice equipment

      • DEMOCRACY because of ACCESS!!!


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