Allegro Problem:

2. Allegro Problem: Client saw a gap in the country’s pasta market. While the local Emiratis and expatriate Arabs were firm pasta users, they revealed eagerness to try out a new brand. On the other hand, Asians were ready to look at pasta as an alternate meal. The challenge faced by the agency : communicate the fact that pasta was healthy by nature and full of flavor. Solution: The visuals had to speak for themselves. Accordingly, we focused on making the end product look truly appealing and attractive. Once this was achieved, the task was to convey the health and taste factors, which came across in the headline as the main communication.

3. National Bank of Umm Al Quwain Problem: After the financial slump of 2008 – 2009, the UAE real estate sector took a turn for the worse. Banks were extremely conservative when it came to giving loans. But with end 2011 witnessing a rise in optimism, NBQ was quick to spot an opportunity. Agency was tasked to conceptualize an ad targeted specifically at the Emirati population as this segment offered high potential. Solution: We agreed the best way to get attention would be the factual route where there are no exaggerated claims. Rather the message was conveyed in a direct and simple manner. Appropriate visuals of a house and the audience were used. Highlights of two home loan schemes – Bayit Al Tayseer and Bayti - were clearly presented in the ad. Released only in the Arabic media, the ad met an enthusiastic response.

4. Gulf Processing Industries Problem: Gulf Processing Industries (GPI), is part of the well known Sharaf Group. It required a new, dynamic and upscale ‘look’ to their flagship brand: Herman. The existing one looked unappealing and out-of-date. Moreover, it sent wrong signals to a market that was competitive and brand conscious. Solution: Market Research by mcube determined the factors that appealed most, to the target audience. The findings were incorporated into the visual depiction and again test marketed. The final design was chosen after conclusive discussions with all stakeholders. The new ‘look’ was then adapted for the new range of products which at last count exceeded 54.

5. Aryan Naturals Problem: Leverage ‘Aryan’ as a brand name and use it in a new set of food products that was planned to launch in India. The plan was to expose the brand to distributors at one of India’s largest trade fairs – India International Trade Fair 2011 – and gauge their response. Agency was asked to design attractive labels and support it with a detailed brochure and flyers – within an extremely tight timeframe. Solution: As the brand had to stand out in a competitive market, the label designs had to be visually eye-catching and appealing. Agency arrived at the final design after a process of elimination and simultaneously, work was initiated on a detailed brochure and supporting flyers. The task was successfully executed within the specified timeframe.

19. company profile

20. company profile

21. leaflets booklets product catalogues

22. menu cards flyers

23. Roll ups

24. greeting cards table calendars wobblers

25. invites

26. labels

27. pop-up promo-stand vehicle branding

29. Maytag dishwasher eventLamcy Plaza, IBN Battuta, Outlet, Oasis mall

30. Western Union Oman event - Pakistan corridor

31. Western Union – FalguniPathak Muscat event

32. exhibition stands

33. exhibition stand display