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DUNICOP D eepening UNI versity C ooperation O sijek- P écs OVERVIEW OF TH E RESEARCHES CONDUCTED TO SUPPORT QUALITY MANAGEMENT GRADUATE CAREER TRACKING PROGRAM AT THE UNIVERSITY OF PÉCS KURÁTH, GABRIELLA HEAD OF MARKETING OFFICE, UNIVERSITY OF PÉCS „ Roundtable on quality assurance ”

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DUNICOP

DeepeningUNIversityCooperationOsijek-Pécs

OVERVIEW OF THE RESEARCHES CONDUCTED TO SUPPORT QUALITY MANAGEMENTGRADUATECAREERTRACKINGPROGRAMAT THE UNIVERSITY OF PÉCS

KURÁTH, GABRIELLAHEAD OF MARKETING OFFICE, UNIVERSITY OF PÉCS

„Roundtableonqualityassurance”

DUNICOP-ROUNDTABLE 2

15 November, 2013

Project is co-financed by the European Union


Dunicop
DUNICOP

Contents

  • MRS at UP

  • GFS and Survey methods

  • Results

  • Communication of results

  • Suggestions and proposals


Marketing research system at up 1

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Marketing Research System at UP 1.

  • Secondarydata

    • National applicants’ database

    • Competitors’ websiteanalysis

    • University Rankings

    • Labour market database


Marketing research system at up 2

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Marketing Research System at UP 2.

  • Primary data

    • HR researches

    • Image researches (student, graduates, national)

    • Graduate Career Tracking Programme from 2010

      • Students’ Motivation Survey

      • The Graduate Career Tracking

    • First Year Students

    • Applicants’ Survey


Graduate follow up system

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GraduateFollow-up System

  • Institutionobligation (Higher Education Act)

  • An opportunitytothehighereducationinstitutions


The eu project
The EU Project

TÁMOP 4.1.1. (Social Renewal Operational Programme - SROP) expounds the exploration fully in accordance with the relevant European Union legislation and regulations. It is related to the Social renewal priority of the New Hungary Development Plan (NHDP), which is Hungary’s National Strategic Reference Framework. The strategic base of the Programme — similarly to 14 other operational programmes — is provided by the NHDP.

The aim of the SROP is to develop human resources and to minimize job-market and social discrimination.

Project coordinator: National Development Agency, 2010-2011

GCT is coordinated by Educatio Ltd, Budapest.

Institutional procedures and data protection are secured by Rector’s Regulation and the ETR system.


The aims of the gct 1
The Aims of the GCT 1.

To support the institution in its efforts to obtain a first-hand map of its trainings and services.

2. To collect and utilize the diverse experiences of present and former students by obtaining relevant feedbacks. It is a key element in the Graduate Career Tracking Programme with its aim to improve the knowledge set our institution provides for its graduates.


The Aims of the GCT 2.

Career tracking surveys will be repeated annually for students and less frequently but still regularly for graduates who support the adjustment of our institution to the continuously changing environment of training.

To contribute to making the institution and its qualifications more successful and competitive.


Basic fields of the survey
basicfields of thesurvey

Students’ MotivationSurvey

The GraduateCareerTracking


Methodology 1
Methodology/1

  • Surveys mailed:

    • 2010: 2007, 2009

    • 2011: 2008, 2010

    • 2012: 2007, 2009, 2011

    • 2013: 2008, 2010, 2012

  • Samplingmethodwithfourparameters: faculty, sex, financing of studies, fulltime/part time.

  • Processing: SPSS software (factoranalysis, means, clusteranalysis, frequencytables, crosstables, etc.)


Methodology 2

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Methodology/2

  • During January 2010, 1,500 personal phone calls were made by Jurideco subcontractors (replacing a proposed deep inteview) in order to confirm online survey results.

  • During October 2013, 2,251personal phone calls were made by Szocio-Gráf subcontractor.


Topics in the survey questionnaires

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Topics in the survey questionnaires

Previous or current higher education studies

Additional (accumulated) educational experience

Relation to the world of work

International experience

Attitudes and expectations perceived (scalar)

Employment

Relationship to the institution evaluated (scalar)

Personal details


The faculties

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The Faculties

  • Faculty of Business and Economics (FBE)

  • Faculty of Health Sciences (FHS)

  • Faculty of Humanities (FH)

  • Faculty of Law (FL)

  • Medical School (MS)

  • Faculty of Sciences (FS)

  • Faculty of Music and Visual Arts (FMVA)

  • Illyés Gyula Faculty of Education (IGyFE)

  • Pollack Mihály Faculty of Engineering and Information Technology (PMFEIT)

  • Faculty of Adult Education and Human Resources Development (FAEHRD)


The graduate follow up system data and sample size by faculties 2007 201 2

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The Graduate Follow-Up System data and sample size by faculties, 2007-2012.


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The firstthingsthatcametothegraduates’ mindshearingThe University of Pécs

University

Learning

Sudying/education

Pécs

Image

Mood/ambience

Myteachers

The college years

Training

Degree

Knowledge

The First University

in Hungary


Wouldthegraduatesrecommend


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The jobsatisfaction(1-4 scale)


Skills required from the graduates 1

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Skillsrequiredfromthegraduates 1.


Skillsrequiredfromthegraduates 2.


The graduates net income in thousands of huf 2007 2012

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The graduates’ net income in thousands of HUF, 2007-2012


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Suggestionsforcurrentlyenrolledstudents of UP


The graduates county at age of 14 above and the workplace s county below n 4 097 n 3 188

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The graduates’ county at age of 14 (above) and the workplace’s county (below) (n=4,097, n=3,188)

University of Pécs

Source: Authors’ research


Communication

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Communication

  • Annual Report, Executive Summary

  • University website (full report and summary)

  • Alumni newsletter

  • Prospectus for partners

  • Press releases

  • Events, conferences

    for partners and professionals


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DUNICOP Proposals

Development of Marketing Information Database

Development of Education Database of the University

Development of Courses

Schedules of faculty decisions for courses, services, career

SPSS training for professionals and colleagues (May 2011)

Career coaching seminar for BA, MA students and graduates (2013)

EvaSyssoftwarefor researchers and professional experts

Center for labourmarket research

Development of Career Services – CareerPyramid


Career related results

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Career-related results

Kuráth, G. – Kiss, T. – Kovács, Á. – Héráné Tóth, A. – Sipos, N. (2013): Diplomás Pályakövető Rendszer – 2012-es hallgatói motivációs vizsgálat a Pécsi Tudományegyetemen. Pécs: Pécsi Tudományegyetem, 65 p. /54. p.


The up career pyramid

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The UP Career-pyramid

UP Career-pyramid: Kuráth, G. – Héráné Tóth, A. (2013)


Career program example

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Career program – Example


Career program autumn 2013

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Career program – Autumn 2013


Leaflets in the welcome package

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Leafletsin the welcome package


Organizers at up

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Organizersat UP

Coordinator: UP Marketing Office

  • Committee of Quality Development

  • Internal experts

  • Faculties

  • Directorate of Academic Affairs (vice rector)

  • Directorate of Information Technology (vice rector)


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Research team

Dr. Gabriella Kuráth PhD

Dr. Árpád Kovács

Norbert Sipos

Andrea Héráné Tóth


Thank you for your enduring patience and attention

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ThankyouforyourenduringPatience and attention!

Furtherinformation:

www.pte.hu

www.alumni.pte.hu/palyakovetes-dpr


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