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(Template) Insert Title. Product Type (Grocery, Dairy, Frozen, Bulk) Maximum Unit Cost to WFM (maximum delivered unit cost from distributor + 8% Markup) Suggested Retail Price Gross Margin % Promotional Support Program (Total allowance in form of % and frequency of support)

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Template insert title
(Template) Insert Title

  • Product Type (Grocery, Dairy, Frozen, Bulk)

  • Maximum Unit Cost to WFM (maximum delivered unit cost from distributor + 8% Markup)

  • Suggested Retail Price

  • Gross Margin %

  • Promotional Support Program (Total allowance in form of % and frequency of support)

  • Demo Support Program (# of Stores / Frequency)

  • Exclusivity (None, 60, 90, Control Label)

  • Channel Strategy of Item (Conventional, Natural, Big Box Formats)

  • Manufacturer Launch Date (Month/Year)

Insert Picture(s)/Charts here

500K Limit

  • Selling Points of the products

  • Unique call-outs of the product

  • Key Facts of interest about your company

  • Sustainability / Efficacy/ Packaging / Facts

  • Other attributes

Scannable Bar Code

Vendor Contact Information (Manufacturer Company, Name, Email, Phone)


Method s wfm exclusive line extension
Method’s WFM Exclusive Line Extension

  • Grocery

  • $2.62 (Cost to Distributor = (FOB: $2.22 + Freight: $0.40 Freight)

  • $2.85 (Cost +8%)

  • $4.79 (SRP)

  • 40.50% GM

  • 20% Allowance / Quarterly

  • 75 Demo’s / Quarterly (300 Demo’s Total)

  • 90 Day Exclusive

  • 90 Day Exclusive to WFM, followed by one year in Natural Channel, and then open to all channels.

  • January 2013

Example only ! Do not use this slide !

  • Multi Surface Cleaner and Dish Soap

  • Exclusive Ginger Yuzu Scent

  • Natural Colors – No Synthetic Dyes

  • Biodegradable

  • Bottles produced from 100% recycled plastic

Method : John Doe : john.doe@email.com : 555.555.555


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