OPEN INNOVATION How to be successful

1. OPEN INNOVATIONHow to be successful Loïc Bordais Head of National Innovation Funds Program French National Research Agency OI workshop, Bucharest, October 7-8, 2013

2. Open Innovation : The Innovation World Today OI workshop, Bucharest, October 7-8, 2013 • Facts and trends : • Innovation cycle is getting shorter and shorter • Worldwide distribution of knowledge • Cost pressure • Complexity of new products and services • Companies are not able to meet growth objectives just with internal R&D

3. Open Innovation : Frame of success 1) Innovation culture Turn ideas into projects 2) User-centric projects Turn results into added value 3) Added value OI workshop, Bucharest, October 7-8, 2013 • What we learn from innovation leaders and studies :

4. Open Innovation : Frame of success OI workshop, Bucharest, October 7-8, 2013 Added Value thanks to OI

5. Open Innovation : Innovation culture OI workshop, Bucharest, October 7-8, 2013 Innovation culture : 10 essential elements Flexible people that can manage relationship with customers and partners A willingness to accept that all smart people do not work for our organization An understanding that failures are opportunities to learn and a willingness to reward those efforts and that way of learning A willingness to help employees to build knowledge and understanding of how an idea or technology becomes a profitable business Dismiss the “Not Invented Here” syndrome. Promote the ‘Proudly Found Elsewhere”. A willingness to strive for balance between internal and external R&D Willingness to be a risk taker rather being risk averse Accepting that OI does raise intellectual property issues Understanding that OI requires open communication Not needing to always be first

6. Open Innovation : Innovation culture Suppliers Public Policy bodies Competitors Your organization Customers Research organisms End users Start up Innovation agents OI workshop, Bucharest, October 7-8, 2013 1) How to build an innovation culture in your organization 1.1) Identity and organization’s values :Who are we ? What do wewant to be ? Exploring environment:

7. Open Innovation : Innovation culture OI workshop, Bucharest, October 7-8, 2013 • How to build an innovation culture in your organization • 1.2) build on persons’s • Allow people to prepare future : % working time • Let people go outside • Recruit people of diverse background • Identify people with “open” potential • Train people to manage open innovation projects • Reward people that failed if they have learned from it

8. Open Innovation : Innovation culture OI workshop, Bucharest, October 7-8, 2013 • 1) How to build an innovation culture in your organization • 1.3) build a special organisation • Create a separate entity at the beginning : innovation center • Special teams that work as start up team • Support of hierarchy ; enabled-resources managers not decision makers • Communication

9. Open Innovation : innovation project OI workshop, Bucharest, October 7-8, 2013 • 2) Identifying opportunities : find the right subjects and the right partners • 2.1) The issue of INFORMATION • Complexity of new products and/or services • Innovation comes from interfacing between technologieS and needs • Exploration of wide sources of information : • Place to be : clusters, physical or virtual network, conferences, seminars, meetings with users • Technology watch tools : publications (beyond your scope), patents databases,…

10. Open Innovation : innovation project OI workshop, Bucharest, October 7-8, 2013 • 2.1) The issue of INFORMATION (2) • - Go to the “Place to be” or create them ! • Examples: Inwidodays (Suede), Lego Mindstorms community (Denmark), Endowed chairs, shared R&D facilities, R&D collaborative projects • - Analyse collected information : management information system , track records and cross analysing process by different experts : scientists, technology providers, marketing, designer, financials people, sociologists, artists.

11. Open Innovation : innovation project OI workshop, Bucharest, October 7-8, 2013 • 3) Design the innovation project : five dimensions • Alignment with strategy ? • Right people ? • Right partners ? • Ip issue ? • business model ?

12. Open Innovation : Implement innovation project OI workshop, Bucharest, October 7-8, 2013 • 4) Implement the innovation project • Classic project management with open mind • Management of project : deliverables, masterplan, reviews, • Complementary role of partners • Manage the interface • Governance • Intellectual property and business model • Importance of human resources : project coordinator and willingness of people of working together. • Communication

13. Open Innovation : Innovation system OI workshop, Bucharest, October 7-8, 2013 • 5) Manage the system : don’t let the soufflé collapse • Duration of efforts • Monitoring of projects • Facilities for working teams and people • Training of high potential persons • Communication : visibility

14. Open Innovation : Summarizing Key success factors OI workshop, Bucharest, October 7-8, 2013

15. Open Innovation : Conclusion OI workshop, Bucharest, October 7-8, 2013 • How to start in open innovation in you organization • Identify open people • Identify open partners • Choose a small project : a pilote operation • Verify availability of people (researchers) • Invest time • Reward people • Communicate : be visible • Don’t go against organization

16. Open Innovation : The Innovation World Today OI workshop, Bucharest, October 7-8, 2013 Questions and answers Thank you very much