October 1, 2013. Pennsylvania Tourism Office. PR Council Meeting – October 1, 2013 Bethlehem, Pa. Agenda. Introductions Overview of Public Relations Six Months in Review VisitPA.com Discussion/Collaboration. Tierney’s Role as PR Agency of Record.
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October 1, 2013
PR Council Meeting – October 1, 2013
Overview of Public Relations
Six Months in Review
Serve as the media contact for the Tourism Office
Proactively pitch travel media and facilitate interviews with the Pennsylvania Tourism Office
Serve as the liaison between CVB PR contacts and the Tourism Office to gather story ideas, suggest eNewsletter content to Miles, connect visiting journalists with regions, and plan events
Manage all social media content
Update backgrounders and road trips in the visitPA.com media room
Represent the Tourism Office at industry events including MATPRA
Work with the First Lady in her role as “PA First Tourist”
@patourismpr is media-driven and focuses on sharing story ideas and recent placements
Since April 2013, the handle has reached an estimated 2.2 million in impressions.
1,112 Twitter mentions
47% are retweets from 526 users
Gained 1,195 followers since April 2013
A total of 12,695 followers (end of September)
More than 5,380 tweets, covering an array of media-friendly topics
More than 2,000 click-thrus to the links we’ve posted
#FallinPA was created to preview fall story ideas and encourage partner content.
The hashtag has reached an estimated 1.4 million in impressions so far this year.
287 Twitter mentions
56% are retweets
Visit PA’s Pinterest launched in 2012, allowing us to tell the visual story of Pennsylvania and engage with consumers as we inspire travel.
By September, this channel had:
Boards: 22 (3 added since March)
Pins: 562 (+124 since March)
Followers: 1,560 (+435 since March)
Subscribers: 339; 35,232 lifetime views
VisitPA.com SEM Campaign
Our average CPC is $0.33
Social media widget for live feed on homepage
Subscribe promos for each channel in header and footer
Share functionality for content
Videos linked via Visit PA YouTube channel
Get Smart Content homepage promotions shared with Facebook