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Auto Zeppelin . Diana Li. Entrepreneurship Innovation Event Plan 2014 San Leandro DECA San Leandro High School 2200 Bancroft Ave. San Leandro, Ca. 94578 [email protected] The new way of discovering the use of balloons . Overview.

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Presentation Transcript
slide1

Auto Zeppelin

Diana Li

Entrepreneurship Innovation

Event Plan 2014

San Leandro DECA

San Leandro High School

2200 Bancroft Ave.

San Leandro, Ca. 94578

[email protected]

The new way of discovering the use of balloons

overview
Overview
  •   Gets rid of inconvenient traits a regular balloon contains
  • self-inflating- makes it portable, “ready to-go”, and less of a hazard
      • balloons gets in the way of the view for driving
  • economically efficient compared to regular balloons
  • New product in the market consisting of rubber/latex balloon, ribbons, weights and a small condensed helium device

V.S

opportunity
Opportunity
  • Regular balloons not durable, not portable and not economically efficient (when inflated)
    • Auto Zeppelin solves all those failing traits
  • Another option can be a do it yourself however it’s a waste of resource and money
    • helium can escape
    • cause frustration
    • not enough or too much helium filled in
    • not time efficient
target market
Target Market
  • Event Planners
  • Flourists
  • Greeting Card Sellers
trend
Trend
  • 36k births a year
  • 6,200 weddings a year
  • Even more holidays
    • Ex: Easter, valentine’s day, mother’s day etc.
  • Liking of customization
    • Ex: Motorola phone, Moto X:
      • customize from color of phone to home screen
differentiation
Differentiation
  • convenient to consumer
    • “ready to go balloons”
  • portable ( makes the process of delivering and inflation easier)
  • self-inflatable
  • storable
  • time effecient
  • Good use when balloons not permitted or when travelling
    • graduation, balloons cause disturbance to others
    • driving, balloons cause a hazard on the road
potential reach
Potential Reach
  • slowly increase
  • trend of customization and “do-it-yourself” procedures
  • stimulates creative thinking in a creative market
  • Franchising
  • “household” name
growth potential
Growth Potential
  • starts locals and delivers to local event planner
    • word of mouth and advertising online and magazines reach to franchise
  • deliver items to retail franchises and arts and crafts franchises in wholesale
    • directly talk to franchise of arts and crafts and discount department stores
      • Ex: Michaels, JoAnn, Kmart, Target, etc.
  • online store
  • additional branch for customization
slide9

Earning Potential

  • average pack of general balloons =$3-$8
  • aver party pack of general balloons= $53 or more
    • Includes ribbons, weights and helium
  • Auto Zeppelin C.O.Gs $6.10 with labor
    • contains 5 balloons
  • Priced at $13.50
    • Subtracting C.O.Gs = $7.40 as revenue
    • Annual estimated revenue = $46,380
  • BEP daily at least 8048 units
slide10

Conclusion

  • balloons creates own market since an essential part of accessorizing events
  • balloons should be made easy and convenient
  • Annual projected revenue $46,380
    • Shows success in future by amount of revenue made
  • $10,00 startup investment with 10%-20% limited ownership towards product
    • startup goes towards raw materials, advertising and fixed costs
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