The Intelligent Retail Store

1. The Intelligent Retail Store Using Intel-based solutions to streamline retail operations and enhance customer experiences

2. Retail Is Changing Dramatically Retailers have ALWAYS had to adapt to changing market conditions Today MORE changes are occurring MORErapidly: eCommerce, mobile, social, generational Every kind of retailer is impacted: • Neighborhood and mall • Specialty and Big Box • Food, clothing, electronics… Retailers that take the right steps to adapt to the new marketing conditions have a huge opportunity.

3. What is Today’s Retail Environment Multi-channel: Consumers don’t see “channels”; they want service, selection, great prices online, in store, via mobile, etc. Empowered Consumers: They have access to as much/more information than in-store sales associates; they trust peers via social media more than brands. eCommerce Sets the Pace: Although still a small share of overall sales, ecommerce vendors set the pace with huge selection, 24/7 availability, tailored content, crowd- sourced advice. Data is Critical: Intuition can only take you so far. You need data to know what’s trending, what’s profitable; provide personalized service; maximize efficiency, inventory, etc. These trends are here to stay. Brick and mortar retailers who ignore them will fail. Are you ready?

4. Talk to Retail “Hot Buttons” Enhancing Customer Experience Empowering Sales Associates Tablets and other connected mobile devices for sales associates to check inventory & process orders. Digital signs, kiosks, magic mirrors to create a “wow” experience and deep dive into information. Personalizing Customer Engagement Responding to the Unexpected Digital signage and electronic shelf labels for adapting promotions and pricing on the fly. Mobile apps integrated with signs and POS; Fast account lookups via kiosks and tablets. Capturing Analytics Seamless Shopping Cross-channel POS. enabling people to buy, take delivery or return a product across all channels. Anonymous viewer analytics to get real time data on customer counts, gender, age, location in store. Security Inventory Distortion Cross-channel inventory management to cut losses on out-of-stocks and discounts on overstocks. Multiple layers of protection against data loss and unauthorized access. Creating an Information-rich Store Showrooming Creating the infrastructure that delivers ongoing competitive performance. Signage and kiosks that facilitate highly-focused, highly-interactive presentations and product tours.

5. What Must Retailers Do… Retailers today must use technology to: Adapt to a more complex customer journey—online, mobile, social and in-store Enhance every customer touch point Create an “information-rich” environment to match what’s online watch youtube commercial watch video on phone search like us on facebook demo product in store compare shop online buy item view print ad watch tutorial shop on website read reviews

6. Intelligent Systems in Action in Retail (1): • Customer browses online, sets up in-store appointment • Mobile app sends reminders, provides directions • Digital sign greets customer and offers targeted promotions Enhancing the Customer Journey • In-store kiosk showcases inventory in-store and online • Magic mirror uses RFID technology to trigger videos • Tablet enables sales associate to offer advice, transact sale

7. Intelligent Systems in Action in Retail (2): • Meteorological data shows a major storm coming • Inventory data on storm related items is analyzed • Digital signs broadcast storm information, sales options Responding Dynamically to Market Conditions • Sales associate tablets show weather updates, suggested purchases • Electronic shelf labels are updated for storm-related promotions • Data from checkout goes to stockroom and warehouses

8. Intelligent Systems in Action in Retail (3): • Store launches buy online/ pickup in store campaign for a hot new device • Data goes to in-store signage network to launch promotions on related products • Impulse-buying accessories are positioned near pickup location Cross Channel Promotion • Kiosks offer videos for setup & cross-selling of related systems • Sales associates can use tablets to process sales, check inventory • Consumers can checkout all purchases, returns at any POS

9. Connected, Intelligent Solutions • Integrated retail solutions can play a central role in sales, marketing, pricing, inventory control and customer service.

10. Addressing Top Challenges in Restaurants Increasing Revenues – Repeat Customers through better experiences Operational Efficiency – Reducing inventory needs, staff management Minimizing Losses – Preventing spoilage and theft

11. POS: Integrated and Mobile A critical in-store touchpoint is being re-invented Transact sales anywhere in the store Not standalone—providing real-time support for inventory, pricing, accounting Track and support loyalty, support upselling A New Generation of Mobile POS Solutions POS capabilities can be implemented on tablets, smartphones and other mobile devices, integrate with systems for accounting, inventory management, pricing, purchasing and more.

12. Digital Signage/Kiosks Attracting customer attention & driving more business Replacing posters and static displays Easy to update content – meet changing business requirements (e.g., weather, demographics) Touch-screen and analytics make it possible to use signage to deliver engaging, interactive experiences When customers enter a store, a wayfinder or digital sign gets their attention and motivates them to buy by simplifying access to inventory and showing directed, personalized information while respecting viewer privacy.

13. Security & Surveillance Digital technology has transformed video surveillance Image quality is much higher View security footage on any device Integration with other systems Video analytics Security systems are not just about security. Retailers can use footage to analyze store traffic, hot points, buying patterns and more.

14. New Networked-attached Storage More customer facing systems increase data storage needs A new generation of Network-attached Storage Devices: Shared over a a network. Easily scalable Designed for non-technical users. This makes it easier and more cost-effective to provide access to a central database to a wide range of associates, partners, vendors, etc.—making it attractive for retailers.

15. Managing Content at Every Touchpoint POS, Mobile POS, Kiosks, etc. — these are all « touchpoints » You need to get the right content at each touchpoint and manage it over time Intel® Retail Client Manager: A solution for determining what content should appear, when and for how long

16. Gathering Anonymous Customer Analytics Gather information for planning and marketing: Optical sensors (i.e., a webcam) Analytics software — Intel AIM Suite: gathering data on customer demographics gender and age data

17. Remote Management Digital touchpoints can be managed remotely Intel® AMTcanfix a wide range of issues even when the operating system is down KVM redirection—control signs remotely Proof-of-play

18. Why an Intel-based Solution? Selection User Experience Total Cost of Ownership Enhanced Capabilities

19. Thank You.

20. Optional Slides.

21. Take Advantage of Intel Retail Blueprints In-depth data on Intelligent Solutions in Retail