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Intrapreneurship

Intrapreneurship. Intrapreneurship is the act of behaving like an entrepreneur, except within a larger organization*. Ravi Sethi May 8, 2010. *Source: Wikipedia. Research Can it be done? Focus on novelty Create prototypes. Divisions Will it make money? Focus on growth Create products.

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Intrapreneurship

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  1. Intrapreneurship Intrapreneurshipis theact of behaving like an entrepreneur,except within a larger organization* Ravi Sethi May 8, 2010 *Source: Wikipedia

  2. Research Can it be done? Focus on novelty Create prototypes Divisions Will it make money? Focus on growth Create products Realization Is it customer ready? Focus on velocity Intercept roadmaps Gap betweenresearch prototypes and supported products ? • Success factors • Small skilled dedicated team that stays with the project • Match technology with product management and development • Active leadership support from project launch through transition

  3. Business Units Not Readyto Productize Current Example, not Avaya Research Sales Created a Prototype Wants toSell it 3rd Party

  4. Crossing the Chasmbetween Early Adopters and Early Majority Applies to discontinuous innovation,which requires a change in customer behavior Source: Geoffrey Moore

  5. Innovators Early Adopters Proof of Concept First Few of Many Packaged Offer Pricing?Support? Growth?Surround? Differentiators?Agility? Scaling up is an issue

  6. Endpoint Services support Business User Applications Platform Core supports multiple User Experiences Call Models Media Engines Pluggable Peripherals Adaptation Layer supports portability across operating systems & hardware platforms Consistent Communication Experience Hospitality App SoftClients Phones Kiosks You are now connected to Maria Example: Endpoint Software Platform forflexible integration into applications and devices • Embed full support for telephony, messaging, conferencing, contact centers as a module or invoke as a shareable service • Complements app frameworks such as Android and Qt Extended (Nokia)

  7. Scale and Maturity Maturity Prof. ServicesOffer SupportedProduct Proof ofConcept ProductDevelopment Scale

  8. Example: Endpoint Software Platform Maturity HospitalityApps SupportedProducts xTalkProof ofConcept SparkEndpointFirmware Scale

  9. Example: Video Customer Service Scenarios • Branch-to-Expert: • Walk-up / self-service kiosks or consult cubes • Useful for tech support, retail, travel assistance… • Useful: Desktop/app sharing parallel to video • Internet to Enterprise • Thin client via click-to-connect Flash app • Web context on every contact • Mobile customer to contact center (3G, …) • Self service visual menuing and wait treatment • Agents can share content via video stream • Uses video client already present in 3G video phones 10

  10. TicketMan – • July Schedule 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 Example: Video Customer Service • Show Multiple Choices Quickly • Schedule choices • Price choices • Show Complex Choices • Seat locations • Maps showing locations • Show Possible Experiences • View from a stadium seat • See sample hotel room

  11. Example: Video Customer Service Maturity VideoKiosks SIP/Video EnableContact Center VideoSwitcher One-Way Video Trial SIPContactCenter Scale

  12. Emerging Products and Technology A New Approach and A New Organization © 2009 Avaya Inc. All rights reserved. Drives thought leadership in the industry Innovation of new communications technologies Accelerating the commercialization of innovation Cross-functional alignment with our customers Delivering transformational business solutions 13

  13. Market Driven Innovation ModelCrossing the Chasm From Ideas to Applications Intelligent Customer Routing Performance One View Emerging Products & Technology SIP facephone Ideas Applications Avaya Aura™ ICR Collaboration Relevance Validation Experience Personalization Scale • Ideas from: • Customers • Sales • BU Strategy • Labs Research • Competitors Concept Demos Exploratory Proof ofConcept Early Adopter CustomerEngagement Solutions StandardFeatures Packaged AGSP& CTO Standards GCS

  14. Scientific Inquiry NSF Funding Legitimate Research Satisfy Curiosity Social Benefit Economic Prosperity National Security Public Health Industry Engineering Dev. Tech. Production Market Distribution Implicit social contract in Vannevar Bush’s Science – The Endless Frontier (1945) ? Product AnalogyWho will fund it? Who will do the work? Who will benefit? Source: Peter Likins

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